100% Future Serbia 2014

Belgrade Design Week started with the introduction of participants and the announcement of winners of BDW's 100% Future Serbia competition, at the "Delikatess Monday" event at the Cultural Center Grad, on Monday, October 6th. From October 6 - 9 Belgrade had once again the unique opportunity to see works of more than one hundred young and upcoming Serbian designers and studios, displayed in the shop windows throughout the city.

The winner of the fourth 100% Future Serbia competition was the industrial designer Igor Dzukovski. Authors of the top ten designs - Igor Dzukovski, Jovana Golubovic, Marko Obradovic, Marko Oljaca, Milica Balubzic, Studio Platforma, Sofija Bojanovic, Stefan Nesic, Valentina Savic, Presek design studio - were awarded with tickets for the Brand New World international conference. The exhibited works were greatly appreciated by the public and caused great interest of national and international media, as well as, traditionally, an ongoing business interest by Serbian companies. Today it is not hard to be informed about new trends, but it is challenging to keep up with the world when, in reality, there is no actual design promotion infrastructure. With that in mind, it seems that the Serbian design scene is very vital and that designers are much more resourceful than one would expect. They find inspiration in a variety of sources, and their innate resourcefulness enables them to always discover and present fresh ideas.