When we talk about creativity - art, architecture, urbanism, branding, design and advertising - what we are doing is not a continuation of the free and fantastic stories which humans have told nights around campfires for hundreds of thousands of years.

Our storytelling tool is “Branding” and our knowledge system is “Design Thinking”. Welcome to our Brand New World of selected works, creative minds, insights and news!

Ascan Mergenthaler Ascan Mergenthaler

Architecture / Herzog & de Meuron Ascan Mergenthaler

Birgit Lohmann

Founder and CEO / Designboom Birgit Lohmann

Patrizia Moroso

Art Director / Moroso Patrizia Moroso

Marcus Fairs

Founder and Editor-in-Chief / Dezeen Marcus Fairs

Paola Antonelli

Senior Curator / MoMA Paola Antonelli

Rem Koolhaas

Architecture / OMA Rem Koolhaas

Patricia Urquiola Patricia Urquiola

Architect and Designer Patricia Urquiola

Simon de Pury

Art / Phillips de Pury Simon de Pury

Jovan Jelovac

BDW's Founder and Curator, Partner and Creative Director of Brand New World Jovan Jelovac

Vesna Jelovac

BDW's co-founder and BNW's Partner and Client Director Vesna Jelovac