One of the best noticed exhibitions during the first Belgrade Design Week in April of 2006, in the opinion of foreign journalists, was the Ghost Project multimedia installation set up by the Mikser studio. Ghost Projec simultaneosly celebrates the unfailing enthusiasm and ideas of domestic young cratives and criticizes the lack of symbiotic relationship between designers and industry in our country.
Since there is virtually no trace of industrial design in our country, the exhibition is denominated a GHOST one, showcasing virtual and realized projects of domestic creatives through innovative media such as web, computer animation, video, audio, etc.

Playing with the impalpable quality of the object, the Ghost Project places our creative “reality” in the context of socio-economical actuality.

This abstract quality has a dichotomous function; to both illustrate the social status of the designed object in Serbia (Ghost) and bring us closer to the global treatment of the designed things as the “objects of worship” or “objects of desire”. Following the footsteps of our own thoughts, creatives’ ideas evolve to the phase between these two extremes and finally take an active role in creating the physical image of our reality.

Conceived initially as a means of presenting still unrealized projects of the latest generation of Serbian designers, the Ghost Project has become an ongoing project, a sort of dynamic database of domestic creatives open to the public, as well as domestic and foreign media and manufacturers. One of the main objectives of this project is to turn the public’s and manufacturers’ eye to the creative potential of Serbia, as much as to motivate the authors to actively participate in creating our cultural and social milieu.