One of the successes of the last year’s BDW is undoubtedly the fact that the works by the students of the Faculty of Applied Arts - Interior Architecture Department, presented at the last year’s exhibition at the furniture showroom KUBO, under the patronage of Belgrade Design Week, will appear before the audience of one of the most important world design events - the International Furniture Fair in Milan, in the middle of April. The students of the Faculty of Forestry - Wood Processing Department will experience an international premiere of their furniture items at the Furniture Fair in Copenhagen later this year.
On the occasion of the forthcoming Belgrade Design Week, a creative workshop REST WOOD DESIGN has been organized at the Center for Machines and Tools of the Faculty of Forestry in Belgrade. During two days, the best 15 students from three faculties, dealing with furniture design, have participated in the workshop. In order to achieve the best possible realization of their items, the students have had at their disposal about ten types of wood and an expert guidance by their professors and assistant professors. They have grabbed the rare opportunity to use precious types of wood and they have responded by being playfully creative and by successfully realizing their ideas into prototypes.
Belgrade will have the opportunity to see those works during Belgrade Design Week, from 7 May until 12 May, within the exhibition STUDENT DESIGN, at the Furniture Showroom KUBO, when the awards for the best prototype, the best project and the best work from the workshop will be granted by the expert team of architects KUBO.
NEIZDRŽ (Serbian neologism) - INCONTINENCE OF DISCONTENT
Last year, Belgrade Design Week and Belgrade restaurant ZAPLET initiated the “outdoor” art project in the spirit of cooperation of business and art.
Nine young designers, brought together within the group New Serbian Aesthetics to work on the project “The Birth”, have exhibited their works on the facade of ZAPLET restaurant.
In order to promote and present to the art audience the works of the youngest generation of designers, illustrators and artists from all over Serbia, ZAPLET restaurant and Belgrade Design Week have opened a competition for the works with “Neizdrz” as the subject. Aleksandar Macasev, one of the authors of this year’s concept says: “Demonstrate things that bother you in a creative way! We live in a time (and especially in a place) where dissatisfaction, frustration and unease have become one of the main social features. This is an opportunity for you to express what annoys you in personal, collective, social, political, cultural, economic, or artistic sense, something that you consider to be absurd, and nobody else can see it, something that you have always wished to say, something that you have an unbearable urge to say.”
The competition is open to students and pupils of art schools and academies from the whole territory of Serbia. The expected works are to be in the field of graphic art, performed in any technique, suitable for the exhibition in an urban space and in big format.
Design of evolution: Droog Design
The guest of this year’s Belgrade Design Week is Renny Ramakers, one of the founders of Droog Design group. Droog is famous for its alternative approach to design. Since 1993, when it was founded, Renny Ramakers and Gijs Bakker have continued to develop Droog concept, not by repeating the original formula, but rather by experimenting with new products, new designers and new partners, while adhering to the same creative principles. From creating visionary concepts for New York Times and a flagship store for Mandarina Duck in Paris, to devising “the dry kitchen”, made from different variations on the same modular white ceramic tiles, Droog has continued to interpret its core principle in different ways and in different disciplines.
Playing with the ideas of imperfection, recycling and tactility, Droog Design stands out as for its innovative concepts. Minimalism combined with a careful choice of material and a measured sense of humor provides their creations with distinctiveness and an emotional bond with the user.
Droog Design group represents one of the most influential design groups, which brings together a great number of designers from all over the world, in which a whole generation of renowned Dutch designers, such as Hella Jongerius, Marcel Wanders, Jurgen Bey and Richard Hutten, have started their careers.
Revolution of publishing: Domus magazine
Domus is the most influential Italian bilingual magazine on architecture, design, art and communications, with a high international reputation. It was founded in 1928, by Gio Ponti, as a lifestyle magazine with the sub-heading “Architecture and interior design of the modern house for the city and the country”. After the first several issues, Domus has eventually focused on architecture, industrial design, interior design, photography and art.
Over the course of its eighty-year history, its contents have changed slightly to reflect current tendencies, demands and interest of the times. Yet, the aim of the magazine has always remained the same - to create a privileged insight into identifying the style of a particular moment.
Studying the meaning of architecture and design in the context of art, technology and urbanization, Domus have had significant influence on Italian culture of visualization as well as on the world architecture and design.
Since 1995, Domus magazine has its web site (www.domusweb.it)
Luxury branding: The Partners
The Partners delivers brand strategy and design for clients who require outstanding creative solutions. They work across the full spectrum of communications challenges - brand strategy including brand positioning, core proposition, personality, vision and values and sub-brand strategy as well as naming, visual strategy and brand identity, envisioning, communications design and corporate literature, guidelines and brand management.
The Partners work extensively across a range of consumer, corporate and B2B sectors, with clients such as Hilton, Jaguar, Davidoff, HSBC and Diageo, to help them define and express the unique appeal of their brands.
By thinking about problems differently, often using creativity to help crack ‘left-brain’ strategic challenges, by creating a bespoke process and team built around their client’s needs -rather than trying to squeeze them into a rigid standard methodology- and by working in partnership with their clients and their other agencies, The Partners are able to resolve long-standing brand challenges, when even our clients thought it impossible.
Design news
3 March - 17 June 2007 Luigi Colani – Translating Nature Design Museum, London
Design Museum in London presents a fantastic world of Luigi Colani by organizing the Translating Nature exhibition featuring his prototypes of cars, ships, trucks and aircrafts. Over the course of six decades, Colani has presented his futuristic visions and brilliant creations in various fields, from transport to architecture and design. His spectacular organic design, biomorphic shapes of aerodynamic lines have influenced many of the leading designers of today, including, Ross Lovegrove, Karim Rashid, Future Systems.
St. Bartholomew Church, Maxim Velcovsky
Maxim Velcovsky, a Czech designer, has redesigned the interior of a church in East Czech Republic, through the integration and unexpected combination of elements, which has furnished the baroque interior with a completely new dimension. Legendary chairs by Verner Paton with a punched crucifix, Persian rugs and rough-cut crystal chandeliers, represent an eclectic cocktail of seemingly incompatible objects.