Srp / Eng       / Newsletter01 / Newsletter02 / Newsletter03 / Newsletter04 / Newsletter05 / Newsletter06 / Newsletter07 / / Newsletter08 / Newsletter09 / Newsletter10 / Newsletter11 / Newsletter12 / Newsletter13 /       Belgrade Design Week 2007 again The program of the second Belgrade Design Week, which will take place from May 7 until May 12, 2007, and which will again gather some of the most prominent names in branding, advertising, architecture, design and publishing, together in one place, was presented on April 3, at the press conference in Media Centre. The most exciting world business and educational conference “change2” will also be organized within Belgrade Design Week, under the patronage of Boris Tadic, the president of the Republic of Serbia, in the period 10-12 May 2007, in the former Federation Palace (the building of the former Federal Executive Council).         Jovan Jelovac, the chairman of the festival, said on that occasion: “A big question mark hung over the realization of the first Belgrade Design Week. The institutions were very sceptical. After all, this is a region where design represents the weakest motivating lever of economy. Belgrade Design Week has irreversibly changed that situation. One hundred world leaders in business and creative industry paraded through Belgrade. As the symbol of the first BDW, I demonstrate the scene in which the legend of design, Gaetano Pesce, an over-eighty-years-old man, greeted Luigi Colani with the following words: “Colani, I have been your admirer for years. It is a great honor for me to meet you right here, in Belgrade. The pillars of Belgrade Design Week are institutions, visitors and media, which must realize that it is not a “hermetic manifestation” whatsoever. We offer a substantial formula in regard to what our economy, education system and media should do in order to overcome the current situation - how the most positive experiences of the world have been absorbed. Such huge number of megastars can not be seen even in London.”       Super-women at the super-festival It is a deeply rooted opinion that the world of design, architecture and communications is dominated by men. The presence of male designing super stars at the last year’s festival - from the legends like Luigi Colani and Gaetano Pesce, to the middle generation stars - Karim Rashid, Konstantin Grcic and Ross Lovegrove, and the youngest ones - Maxim Velcovski, Sasha Lakich and others - is probably a good illustration of that thesis. This year our wish is to bring into Serbia, the only country which has its own “Female government”, some strong creative personalities, powerful energies which introduce into the male world of design, a particular sensuality, narration and wit, completely different from the male one. Examine the program of the festival carefully and remember, May in Belgrade will be marked by these super-women, and the whole world will again witness a tiny miracle that we have created together. In this way, we want to stop being “the only one” and become only “the first one”. Welcome to the super-festival!         Nenad Bogdanovic, the mayor of Belgrade: I am happy that you have shifted the focus of attention of the world design public back to Belgrade, the city with a character, enthusiasm, passion for life, which has a significant group of young designers and experts in modern business operations, full of never-ending, powerful creative energy. Thanks to your competence, talent and enthusiasm, I am sure that Belgrade will soon become a famous brand and that it will successfully enter the modern world trends.       Evolution of design: Ora Ito Ora Ito is one of the most prominent designers of his generation, whose impressive list of clients includes, among others - Heineken, L'Oreal, Adidas, Honda, Toyota, B&B, Sagem, Nike, Artemide, Swatch, Cappellini, Magis, Levi's, Visa, Davidoff, LaCie. He runs now a multidisciplinary studio of the same name, which deals with industrial design, architecture, communications and multimedia. Starting with a simple concept, Ora Ito combines futuristic and retro elements, thereby creating sensual products with refined lines. He describes his style as “simplexity” - creations that give the impression of being simple but at the same time demonstrate the complexity of the process of their development. He designs everything, from luxury products to consumer goods, from web sites and animated films to residential and commercial places. He has no particular specialty and that gives him a new vision of the projects he works on. He left his design studies after the first year of studies and on his web site, now having over 200 000 visits a month, he has put imaginary creations for the real brands. He designed a backpack for Luis Vuitton, a watch for Swatch, a G-villa for Gucci, the first atomic uranium-filled lighter for BIC... His insolence has won the approval and has attracted the big names, and Ito has taken advantage of that. The fiction turned into reality when his imaginary products became desired and he found himself where he wanted to be - in a position to work for big brands.         Publishing of innovation: Creative Review - Mark Sinclare Creative Review is a British magazine with subscribers in over 80 countries in the world. It is the leading monthly periodical for visual communications, which, for the last 25 years, has presented the best new works, the most interesting new talents and the most important new trends in graphic design, advertising, photography, new media. Every May, a special annual edition of Creative Review, which represents the collection of the best works in visual communications produced in the previous year, is published. Mark Sinclair, one of the editors of Creative Review, prepares for the conference change2 a lecture discussing the ways in which design and publishing industry may (and must) change, with the aim of reducing the over-consumption in industry and the damage caused to the environment by the process of creating magazines, published materials, packages. He is of the opinion that designers can do a lot in regard to this issue, by adequately working in their studios and by showing accountability in relationship with their clients. Mark will also discuss what Creative Review, as the leading periodical in the field of visual communications, has changed in the process of creating the very magazine with regard to the reduction of natural resources consumption and environmental protection.         Arhitecture of revolution: Winka Dubbeldam Winka Dubbeldam is a director of Archi-Tectonics studio in New York and in Netherlands, which is represented by a team of 15 highly qualified architects and which functions as a laboratory. Their philosophy is based on the combination of the theoretical and the pragmatic, research and construction. The insistence on the communication with clients and cooperation with renowned consultants and engineers, results in the expertise in all details of the projects realized by the studio. Archi-Tectonics deals with analysis and examination of efficiency of architectural programs, distinctiveness of urban regions and innovative materials, as well as possibilities of hybrid material and intelligent buildings. Three-dimensional computer models support the space projection, enabling the simulation of the force fields of the object, smart systems and function mapping.         Design news At the International Furniture Fair in Milan, 18-23 April, the ambassadors of Belgrade Design Week, Ross Lovegrove and Karim Rashid will present their new works       19 – 23 April 2007 Leonardo da Vinci, National Museum of Science and Technology, Via San Vittore 21 The result of the cooperation between Ross Lovegrove and company KEF, the world leader in sound technology, is represented by the speaker system “Muon”. Two-meter tall speaker cases made of super-formed aluminum, bear, based to their attractively curved form, a resemblance to the sculptures by Barbara Hepworth and Henry Moor.         April 17, 2007 Clicquot Boutique, Corso Garibaldi 59 The successful cooperation between Karim Rashid and Veuve Clicquot has resulted in “Loveseat” sofa, which represents the homage to elegance and intensity of the Clicquot Rose champagne. Inspired by an eighteenth-century armchair, Karim has created a sofa whose form reminds of pink petals joined in the centre by a champagne ice bucket.

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