9:30 - 10.30
Design as Brand: Giuseppe Lanna / Alessi
10:40 - 11.40
Place Branding: Denis Ivošević / Istra
11.50 - 12.50
Place Branding: Jesus Marino Pascual / Rioja
13.00 - 14.00
Branding Stars: Saša Vidaković
14.00 - 15.00
15.00 - 16.00
Branding Luxury: Nick Clark, The Partners
16.10 - 17.10
Advertising 2010: Stephen Davies, Advertising Producers Association
Media Innovation: Marcus Fairs, dezeen.com/urednik magazina Icon
Innovative Publishing: Mark Sinclair, Creative Review
One of the masterminds behind the development and rebranding of Istria, whose successful campaign has made Istria a place not to be missed on every recent list of the most attractive world destinations, and its products recognizable in their origin.>>> www.istra-istria.hr
Jesús Marino Pascual, Rioja
In the mid-’90s, we witnessed the awakening of the sleepy port city of Bilbao as Frank Gehry’s Guggenheim Museum turned it into a mecca for art and architecture lovers. Now the Bilbao effect has spread slightly south to Rioja, one of the richest wine-producing areas of Spain. The starchitectural branding is being applied to some of Rioja’s oldest and most respected wineries. Representatives of Rioja’s regional authorities discuss the process of branding, architectural tourism phenomenon, their challenges and successes.
Alberto Alessi, Alessi
Alberto Alessi took over the management of his family's company in 1970. Exploring the limits of technology and design, he has radically expanded the range of products on offer, leading Alessi into a new era of cooperation with the most significant world designers and architects such as Jasper Morrison, Richard Sapper, Ron Arad, Michael Graves, Aldo Rossi and Philippe Starck.>>> www.alessi.com
Marcus Fairs, Icon magazine
Marcus Fairs was the founding editor of Icon nagazine. Currently he runs dezeen.com.
A furniture design graduate, Marcus wrote for a number of publications including Blueprint, The Guardian, The Independent on Sunday and Conde Nast Traveller before launching Icon in 2003. Icon, which is based in London, has rapidly established itself as Europe's leading architecture and design publication, winning a string of awards, including launch of the year and designer of the year.
Marcus himself has won numerous awards, including journalist of the year (2002) and architectural journalist of the year (2004).
He also regularly appears on radio and TV, most recently writing and presenting a documentary about French designer Phillippe Starck for the BBC.
Mark Sinclair, Creative Review
Creative Review is a British magazine sold in over 80 countries worldwide, and is the leading global periodical for visual communications.Over the last 25 years, Creative Review has presented the best new works, the most interesting new talents and the most important trends in the field of branding, graphic design, advertising, photography and the new media.>>> www.creativereview.co.uk
Nick Clark, The Partners
Based in London, they are one of the most prominent consultant companies for design, branding strategy and project management in Britain. Founded in 1983 with the aim to be “the most creative agency in the world”, their clients include Ford, The National Gallery and Nat West. Nick Clark is the leading creative consultant, with Davidoff, Ford, Hilton and the London Symphony Orchestra as his clients.>>> www.thepartners.co.uk
Before the foundation of the independent design studio - SViDesign, Saša Vidaković worked as a creative and design director in the prominent international design and branding agencies - Landor, Interbrand, Enterprise IG, Conran Design Group. An extremely rich experience in visual communications encompasses strategic programs, visual identities, package, spatial graphics, informational systems, posters, books, brochures for various clients - from multinational companies, through small firms to personal projects. He is a member of Great Britain’s Charted Society of Designers and the Fellow of Royal Society of Arts.
Stephen Davies, Advertising Producers Association
Steve Davies demonstrates a new mantra for advertisers in different media and explains how the new media change the forms of advertising impact on consumers. Under his leadership, the Advertising Producers Association (APA), through the Branded Content Group, helps advertising producers and agencies in London to keep in touch with the new trends in advertising and communication with clients. APA provides the framework within which its members can successfully manage their key business relationships and consulting in the field of copyright, insurance and contractual issues.