Belgrade Design Week 2006

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If a design festival gathers: today’s twenty leading brand thinkers, ten of the most intriguing international designers, the administrative and business elite of the region, the best experts in marketing and organization in the region, the representatives of the most accumulative business of the Southeast Europe, the state, region and city administration, what else can we assume but that we are at Belgrade Design Week. Why are all these people coming to Belgrade? Frankly, we’re not quite sure ourselves. It’s probably the matter of two key motives: firstly, in the whole region between Milan and Istanbul there isn't a single big event in the field of communications; secondly, some of those listed below literally said in their respective interviews that the epoch of big western metropolises has gone by and that the focus of global public now shifts to ‘exotic’ cities. Such as Belgrade. But better not scrutinize the gift horse in the mouth – just jump at the opportunity. One hundred of the world’s and the region’s greatest experts are going an extra mile to come to Belgrade. Who knows when the next opportunity for open discussions, panels, roundtables and lectures with such experts will present itself. And for that matter, if and when would you ever again have an opportunity to talk about how experience from their most interesting cases could be applied here. And when we say ‘open discussions’ we mean precisely that. We cannot assume how well you know the top cats in the business of communications, branding and design: simply put, they can’t wait for a good challenge. And is there a bigger challenge than a country like ours? This is why we heard them expressing earnest desire to speak about real problems already at the upcoming conference. The problems of economy, but also those of our towns and of the state. Even of the region as a whole. This is why they can hardly wait to come to Belgrade and show us what they can do. And this is why we can’t afford not to show up at an event like this.

	Boris Marčetić BRANDMAMA	Davor Bruketa Nikola Žinić BRUKETA & ŽINIĆ BRANDOCTOR

	Christian Schroeder LANDOR	Deyan Sudjic

	Fernando Guti�rrez PENTAGRAM	Florian Dengler METADESIGN

	Friedrich von Borries	Siniša Vlajković IMPACT BBDO Dubai, UAE

	Istok Pavlović	Jan Rijkenber BSURg

	Karim Rashid	Konstantin Grcic

	Luigi Colani	Vladan Srdić TheSign

	Miles Newlyn	Eugenio Perazza

	Nicholas Ind	Olja Bećković LOWE IDOLS&FRIENDS

	Peter Vezjak Špela Hudnik Monochrome Arhitects	Višnja Milanović JAGGER MFG. CO

	Ross Lovegrove	Sicco van Gelder BRAND META

	Slavimir Stojanović FUTRO	Miša Lukić SYNERGY LEO BURNETT

	Bojan Joksimović TBWA	Žaklina Kušić Publicis

	Manfred Stoeckl MINDS Creating brands	Vesna Radaković BBDO

	Marin Šimurina Grey	Milica Madžgaljević Ogilvy & Mather

	Aleksandra Kosanović Nova Y & R	Marko Stojanović JWT

	Ivan Stanković Communis	Dragana Jovančević CAN

	Aleksandar Poznanić Idea +	Slobodan Jovanović Coba & Ass.

	Vuk Lončarević Unibrand 360	Ivo Martinović New Page

	Kosta Glušica	Jovan Jelovac Trans:east

	Miloš Jovanović Hardisco	Tony Dosen 613 Creative

	Miloš Ilić	Irena Posin SIEPA

	Moć prirode Ana Kovačević	Rade Pribićević Danube Foods Group

	Vojin Đorđević SI & SI GROUP	Nebojša Mišić Arex

	Milica Čubrilo Turistička organizacija Srbija	Bojan Stanojević Grad Beograd

	Predrag Marković istoričar	Miloš Milovanović Projekat Beograd

	Raša Andrić	Đorđe Bobić gradski arhitekta

	Aleksandar Tijanić RTS	Veran Matić B92

	Maksa Ćatović producent	Rajko Mandić Maxi

	�orde Milićević Filmski centar Srbije	Bojan Bošković EXIT

	Christopher Barett Matthijs de Jongh KesselsKramer	Iaan Bekker

	Matthias Huettebrauker DESIGNHOTELS	Sian Tichar

	Peter Saville	Ben Evans London Design Festival

	Robert Matić	Gaetano Pesce

	Maxim Velcovsky	Branko Lukić

	Nenad Radujević	Saša Lakić

	Darko Mladenović	Jelena Mijanović

	Srđan Jovanović Weiss	Đorđe Lašić Unibrand 360

	Verica Rakočević	Iva Stefanović

	Miloš Ivković Trikotaža Ivković	Jelena Zvekić Legend

	Ruska Bergman	Marko Milankovic Soul Flower

	Christophe MUESSER McCann Erickson	Danilo Žižić

	Zoran Bosanac	Bogomir Doringer

	Slađana Lazić Delta City	Henrik Tauson Carlsberg

	Colin Finegan	Mara Michel

	Ana Zatezalo SINESTEZIA	Ljiljana Marković