During the break between two PechaKucha Night sessions, Belgrade Design Week’s founder Jovan Jelovac announced the auction of exclusive photographs from the collection titled 10/10, by the world-renowned photographer Dušan Reljin, who flew in from New York to Belgrade for this event and presented his initiative on the Museum’s grand stage.


A good friend of BDW, last year’s superstar lecturer of the BDW 2012 conference held at the National Library of Serbia, he was introduced to the Serbian creative scene for the first time by the works exhibited inside the “2012 – 100% FUTURE SERBIA” project, and expressed his wish to encourage Serbian creatives to show their work to the world. When we told him that the 2013 project was left without a single supporter or patron, Dušan suggested that BDW should still produce it, in whatever way possible, and that he would think of a financial support which could cover at least a part of the production costs. What an amazing man!

Needless to say that BDW was thrilled, we accepted his proposal and invited Dušan to join us in person at the first Creative Forum Serbia powered by SAMSUNG. Dušan Reljin selected ten of his favorite photographs he made during his illustrious career, and offered to sell them as exclusive pieces, in signed 3/3 copies.  The other two copies which were not brought to BDW will be sold in Dušan’s Gallery in New York for $5000 a pop, and only for BDW, the initial price for the auction of the large, high-quality prints is only €500 a copy.


All the money raised at the auction is going to the key non-profit project of promoting young creatives in Serbia: “100% Future Serbia”, and much to our satisfaction, the first three photographs have already been reserved during the exhibit. On the website and in other media which follow this auction, we expect shortly the information on how to bid for the remaining photographs by Dušan, and how one can become not only the owner of a valuable work of art, made by the most successful contemporary Serbian photographer, but also a true patron of new Serbian design!




It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.