UGLJEŠA VRCELJ (RS)

Related Projects: Belgrade Design Week Festival 2014, Creative Forum Serbia 2013

Graduated from the Faculty of Mechanical Engineering, majoring in Industrial Engineering. Just before graduation, he launches his own production of furniture, which he also designs. Since 2000, he has been combining the acquired knowledge in the field of design with marketing, where in numerous projects he has been working on and which he conceptualized creatively.

In 2006, he founds a creative marketing agency SuperDot doo, which today is specialized in providing services to corporate clients (in the field of: design, production, ATL and BTL activities, and the increasingly significant digital marketing.) In 2010. he founds ”MooShema” – a brand of designed household items, such as tablecloths, lamps, aprons, bags and graphics. Very quickly ”MooShema” attracted great interest due to its unique concept and took part in events such as Mixer Festival, Skopje Design Week, Belgrade Design Week, Serbian Creative Festival in Brussels, Maison Object…ect.

Since 2013. along side with Zarko Bubalo, co-founded creative studio Dvoika, where he engaged in the design and manufacture of bicycles. With this concept they were guests of Paris Design Week, Euro Bike exhibition show in Friedrichshafen, Germany. Site DesignBoom included their frame in the top 10 frames for 2013 in the world. He is also the author of three independent exhibitions in the area of multimedia arts – Revolution, Sky, Mona Lisa, as well as art performance “I Am the Flower”. He has also successfully tried himself as a set designer in theatre performances of Zvezdara Teatar and Belgrade Drama Theatre. He is married and is a father of three daughters. He is in love with creating something new and authentic.

http://www.ugljesavrcelj.com/

Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.

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