UGLJEŠA VRCELJ (RS)

Related Projects: Belgrade Design Week Festival 2014, Creative Forum Serbia 2013

Graduated from the Faculty of Mechanical Engineering, majoring in Industrial Engineering. Just before graduation, he launches his own production of furniture, which he also designs. Since 2000, he has been combining the acquired knowledge in the field of design with marketing, where in numerous projects he has been working on and which he conceptualized creatively.

In 2006, he founds a creative marketing agency SuperDot doo, which today is specialized in providing services to corporate clients (in the field of: design, production, ATL and BTL activities, and the increasingly significant digital marketing.) In 2010. he founds ”MooShema” – a brand of designed household items, such as tablecloths, lamps, aprons, bags and graphics. Very quickly ”MooShema” attracted great interest due to its unique concept and took part in events such as Mixer Festival, Skopje Design Week, Belgrade Design Week, Serbian Creative Festival in Brussels, Maison Object…ect.

Since 2013. along side with Zarko Bubalo, co-founded creative studio Dvoika, where he engaged in the design and manufacture of bicycles. With this concept they were guests of Paris Design Week, Euro Bike exhibition show in Friedrichshafen, Germany. Site DesignBoom included their frame in the top 10 frames for 2013 in the world. He is also the author of three independent exhibitions in the area of multimedia arts – Revolution, Sky, Mona Lisa, as well as art performance “I Am the Flower”. He has also successfully tried himself as a set designer in theatre performances of Zvezdara Teatar and Belgrade Drama Theatre. He is married and is a father of three daughters. He is in love with creating something new and authentic.

http://www.ugljesavrcelj.com/

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

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