Since 2000, Uglješa Vrcelj has been combining the acquired knowledge in the field of design with marketing, where in numerous projects he has been working on and which he conceptualized creatively.
Graduated from the Faculty of Mechanical Engineering, majoring in Industrial Engineering. Just before graduation, he launches his own production of furniture, which he also designs.
In 2006, he founds a creative marketing agency SuperDot doo, which today is specialized in providing services to corporate clients (in the field of: design, production, ATL and BTL activities, and the increasingly significant digital marketing.) In 2010. he founds ”MooShema” – a brand of designed household items, such as tablecloths, lamps, aprons, bags and graphics. Very quickly ”MooShema” attracted great interest due to its unique concept and took part in events such as Mixer Festival, Skopje Design Week, Belgrade Design Week, Serbian Creative Festival in Brussels, Maison Object…
Since 2013. along side with Žarko Bubalo, co-founded creative studio Dvoika, where he engaged in the design and manufacture of bicycles. With this concept they were guests of Paris Design Week, Euro Bike exhibition show in Friedrichshafen, Germany. Site DesignBoom included their frame in the top 10 frames for 2013 in the world.
Uglješa Vrcelj is also the author of three independent exhibitions in the area of multimedia arts – Revolution, Sky, Mona Lisa, as well as art performance “I Am the Flower”. He has also successfully tried himself as a set designer in theatre performances of Zvezdara Teatar and Belgrade Drama Theatre.
He is married and is a father of three daughters. He is in love with creating something new and authentic.