TOM STRALA (CH)

Related Projects: Belgrade Design Week Festival 2014

Tom Strala (ne Thomas Michael Schmid) was born 1974 in Zürich. He finished his architecture studies at the ETH in 2001 with the award „Erich Degen Reise-stipendium“ (travel stipend). Since 2002 Tom Strala successfully leads his own studio based in Zürich‘s Seefeld. In 2006 his series of TMS-lights was awarded with „Europe‘s Luminaire of the Year”. In the next years several exhibitions in renowned museums, galeries, and universitities followed – juries and lectureships like at the CCA (California College of the Arts), San Francisco USA.

The world is complex – so what?
Many designers demand from their works an abundance of complex criteria. Major roles of this behavior play global, commercial, politic problems, as well as formal, mental visions, and market psychological and economic parameters. Their justification: the world has developed and connected in an imense speed. They claim that these influences of our era are unified in their work. Because art has always been capturing the zeitgeist.

This idea is nice, and ok… but completely irrelevant. The people have to start dreaming again. Art does not need any complex problem solving. We need passion. We need desire. No well-tempered Everything and Nothing. No new update of our operation system. We need intensity, and this cannot be found in a compromise. That’s the DNA of humans – that’s the DNA of Strala.

http://www.strala.ch/

During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success

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