Sasha Vidakovic was born in Sarajevo, Bosnia and Herzegovina, where he studied Visual Communications at the Academy of Fine Arts. After moving to London in 1991, he worked as a designer and creative director of some of the most renown international design and branding agencies. His career took him to Milan, Italy, where he was a Creative Director of another global branding agency for a number of years. Returning to London, he established SVIDesign, an independent brand and design consultancy which applies a strategic and analytical approach in reaching creative design solutions. With more than twenty years of experience in the field of visual communication and branding, Sasha Vidakovic has created communication strategies, identity programs, packaging, environmental graphics, as well as books, brochures and catalogues, for clients ranging from big global brands to small businesses and individuals. His clients list includes, amongst others: Harrods, Victoria Beckham, Ossie Clark, Feragammo, Zegna, WWF, Alfa Romeo, Novo Nordisk, Azimut|Benetti yachts, Macmillan publishers, Volvo, Ideal Standard, P&G .

Beside professional activites, Sasha pursues personal engagements as a member of CSD, ICOGRADA and ULUPUBIH where he occasionally gave lectures and workshops. He also designs and publishes posters as a personal response to world issues. Sasha’s work has appeared and won awards in design publications and various international poster exhibitions. He is a recipient of 6 April award of City of Sarajevo for his achievements in the field of Graphic Design. He has sat on a number of judging panels for design awards (D&AD, Design Week etc) and was elected Fellow of the Royal Society of Arts and advisor and ambassador of Belgrade Design Week and Sarajevo Green Design Festival. Sasha is also a visiting lecturer at Condé Nast College of Fashion, London and European Institute of Design IED, Milan, Italy.

  • 2013 Graphis – Gold award, Poster Annual
  • 2013 Graphis – 5x Silver award, Design Annual
  • 2013 Graphis – Gold award, Poster Annual
  • 2012 Graphis – 2x Gold awards, Design Annual
  • 2012 Graphis – 3x Gold awards, Poster Annual
  • 2012 D&AD Awards, London – Branding
  • 2012 Sarajevo Green Design Festival Lecture
  • 2012 Design Museum London – The future of digital publishing
  • 2011 D&AD Awards, London – Student awards

Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!