SAATCHI & SAATCHI (RS)

Related Projects: Belgrade Design Week Festival 2014

Zarko is the guardian of brands who thinks differently. His forte is developing creative strategies and he has an extensive knowledge of brand positioning. He deals with expansion of digital platforms and his innovative solutions go beyond clients’ briefs. Web design and digital communications are domains which he is specialized in. He also directs commercials and short films and there is nothing he is not capable of achieveing regarding TV production. Zarko unmistakably detects new trends in advertising as well as in communications, technology and world in general.

He participated in various international workshops. Besides, he has worked on the many important and successful pitch projects and was involved in production of advertised campaigns for clients such as Telenor, Agrokor, Kraft Foods, Nectar, Fructal, Philip Morris, Banca Intesa, Komercijalna banka, Efes pivara, Jaffa, Delta Generali, Gazprom, Fond B92…

He has won numerous local awards in all major categories. Also, he recieved several international awards: Cannes Lions, Epica, Eurobest, Cresta, Cristal, AD Stars, New York Festivals, EACA Care Award, Golden Drum, Adforum, Golden Hammer, PIAF, Webit …

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After graduating from the Academy of the Applied Arts, University of Belgrade, Ivana decided to move abroad. She earned her MA in Graphic
Design and Communication in Holland, which led her to the magnificent world of advertising. In 2005, she joined Leo Burnett office in Belgrade as Art Director where she successfully created numerous holistic advertising campaigns, innovative packaging designs, web platforms and other forms of communication for both local and multinational clients. In 2011, she joined Saatchi & Saatchi Belgrade. Over the 8 years in industry, she led creative teams through the process of crafting many brands and award winning work. Her proudest achievement is “Battle for the babies”, the most awarded campaign in Serbia in 2012.

The most important awards are:

  • Cannes Lions International Festival of Creativity / Bronze/ Media
  • Cresta International Advertising Awards, New York / Gold / Integrated
  • Eurobest The European Festival of Creativity / Silver / Public Relations
  • EACA Care Awards by European Parliament / Gran Prix / Integrated
  • Cannes Lions International Festival of Creativity / Finalist / Creative

Effectiveness

  • Cannes Lions International Festival of Creativity / Finalist / Public Relations
  • Golden Drum, Portorož / Silver / Integrated
  • Golden Drum, Portorož / Silver / Public Relations
  • Moscow International Advertising Festival Red Apple / Bronze / Social

Advertising

  • Golden Hammer, Latvia / Silver / Integrated
  • Golden Hammer, Latvia / Silver / Non corporate PR
  • WEBIT Bulgaria / First prize / Charity and Voluntary Sector
  • Cristal festival, Switzerland / Sapphire / Media
  • Ad European Events, Italy / Society&Social Award

http://www.saatchi.rs/

During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success

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