PETER BONEN / MUUTO (DK)

Related Projects: Belgrade Design Week Festival 2009

It was a true pleasure to participate in Belgrade Design Week. BDW has great speakers and lots of creative energy and I was amazed by the commitment from the organization and their ability to create an international event of such caliber. Even with a small team, BDW sets a standard that other cities in the world can learn from. Actually, many design events would probably feel embarrassed if they visited Belgrade Design Week and compared themselves.

Together with the best younger Nordic designers the visionary design company Muuto wants to regain the position of the golden era and once again make Scandinavia a leading region of design.

Muuto, the two year old and already internationally successful Nordic design company, strives to add fresh perspectives to Scandinavian design and thereby put the region back in the lead on the international design scene. That is why they chose the name Muuto – inspired by the Finnish word ”Muutos”, meaning change or fresh perspective.

June 2nd 1010, I approach Belgrade from the sky, over green fields, rain-clouds, grey cityscape and cold air. My first impression is - ugh! I am greeted by my hostesses and the rest of the crew and immediately flowers start blooming in my mind. Life is everywhere, and after a few days I leave with an energy boost and a great lift in spirits. I am sad to go but I am sure to return. Belgrade is alive!"

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