MILES NEWLYN / BEYOND REASON (UK)

Related Projects: Belgrade Design Week Festival 2006

It changed me, I encountered new ideas that I will live for the rest of my life. The event marked a moment in history when many people in woke up to a bigger and more inclusive world. We were all rewarded for our efforts, style and glamour graced an experience that was food for our souls. I returned to Belgrade many times to feel the pulse of its rugged heart. Cheers.

Miles Newlyn graduated from St Martins College of Art, London, in 1991. He first released Missionary, Sabbath Black, and Democratica through Emigré, and then designed a set of six keynote typefaces for David Carson.

Newlyn quickly appropriated many of his ideas to the corporate sector, branding in particular. After some some years working with London agencies, and Wolff Olins in particular, he developed a style termed ‘white occult’, a blend of meta-organic forms and hi-tech typography. Newlyn continues to explore and expand this vision, and utilizes the results for clients worldwide.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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