Related Projects: Belgrade Design Week Festival 2012


With more than 20 years international experience in the creative sector, Jenni was previously Director of Marketing at Southbank Centre and managed Business Development and Communications for London Design Festival.

She founded one of Australia’s leading independent cultural communications agencies with clients including Sydney Opera House, Sydney Film Festival, Sydney Biennale and Sydney Olympic Park.

Her early career was as a journalist on national daily newspapers and publicist for the Adelaide Fringe Festival.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.