AIRSIDE (UK)

Related Projects: Belgrade Design Week Festival 2009

Belgrade Design Week is really good. We were extremely well looked after, and the conference was dynamic, interesting and different. The food and the parties were also very memorable! Thanks for inviting us, we had an excellent time.

Airside is a creative agency working across the disciplines of graphic design, illustration, digital, interactive and moving image.

Founded in 1998 by Alex Maclean, Fred Deakin and Nat Hunter, Airside’s unique approach has won many awards including recognition from D&AD, Bafta and Design Week. Despite our small size we are currently the number two digital specialist agency in Design Week’s Creative Survey (November 2008).

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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