AIRSIDE (UK)

Related Projects: Belgrade Design Week Festival 2009

Belgrade Design Week is really good. We were extremely well looked after, and the conference was dynamic, interesting and different. The food and the parties were also very memorable! Thanks for inviting us, we had an excellent time.

Airside is a creative agency working across the disciplines of graphic design, illustration, digital, interactive and moving image.

Founded in 1998 by Alex Maclean, Fred Deakin and Nat Hunter, Airside’s unique approach has won many awards including recognition from D&AD, Bafta and Design Week. Despite our small size we are currently the number two digital specialist agency in Design Week’s Creative Survey (November 2008).

Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.

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