IS MILAN’S SALONE DEL MOBILE BECOMING TOO COMMERCIAL? BY SERENA TARLING FOR FINANCIAL TIMES

The furniture fair is a showcase for the world’s best designers — but some critics say it is now too much of a marketing operation.

Salone del Mobile in Milan is nothing if not a spectacle. Leading designers from all over the world launch their collections at the main fairground in Rho. Meanwhile, the non-curated Fuorisalone, which is spread across palazzi and public spaces in the centre of the city, is packed with theatrical displays, which this year range from Lee Broom’s 1940s department store to Studio Appétit’s display of edible design.

Vesna and Jovan Jelovac, its organisers, are seeking to challenge the established business model by helping emerging talents “take control of their own future” by being designers, makers and entrepreneurs. Among the installations, Buro Belén, a studio formed by two graduates of Design Academy Eindoven, used rose quartz and soft spheres of fabric for its eye-catching Falling Rocks series of tables. Meanwhile, Swiss designer Tom Strala showcased his tables, lights and chairs made out of concrete and steel.

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Read the entire article at Financial Times

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During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success

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