INTERVIEW WITH SABINE LENK – BIZNIS I FINANSIJE

IT IS IMPORTANT TO UNDERSTAND DIFFERENT CULTURES

Sabine lenk has been working in the field of industrial design for over two decades, and she is currently the Project director of the Munich Creative Business Week. she is also one of the listed speakers at the next BdW conference which will take place from 6. – 8. June 2013., in the capital of serbia. lenk said for B&F that the most important thing in design is – to understand.

„I hope to share new ideas with the audience and other speakers about organizing design weeks and similar festivals around the world, also in order to pass on some of that experience and apply it in an attempt to further improve MCWB. International conventions are extremely important in our profession precisely because of that communication between different cultures, which is the foundation for successful understan