BRAND NEW WORLD CONFERENCE / DESIGN DAY / KEYNOTE : CH AMBASSADOR

The second day of the conference was opened by Tom Strala, whose pieces are radiant with passion and imagination, a Swiss architect who designs chairs, tables and lamps instead of buildings. Timeless designs produced by his studio are a result of his need to create awareness, essential craftsmanship and enthusiasm for research. His pieces are works of art which inspire the viewer to think about life.

The next presentation was by the Swedish architect and designer Jonas Wagell, known by the projects of 15 sqm prefabricated houses, such as the’ Mini House” and “Arjan Sauna “. He explained the term “generous minimalism” and whether the “Mini House” project will affect the way we live. Special attention was devoted to the field of communication. Jeremy Ettinghausen, a representative of the world’s most awarded British independent advertising agency BBH, famous for its commercials for Levi’s, Audi, Johnnie Walker and PlayStation, explained what it takes to win a Cannes lion.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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