BRAND NEW WORLD CONFERENCE / DESIGN DAY / KEYNOTE : CH AMBASSADOR

The second day of the conference was opened by Tom Strala, whose pieces are radiant with passion and imagination, a Swiss architect who designs chairs, tables and lamps instead of buildings. Timeless designs produced by his studio are a result of his need to create awareness, essential craftsmanship and enthusiasm for research. His pieces are works of art which inspire the viewer to think about life.

The next presentation was by the Swedish architect and designer Jonas Wagell, known by the projects of 15 sqm prefabricated houses, such as the’ Mini House” and “Arjan Sauna “. He explained the term “generous minimalism” and whether the “Mini House” project will affect the way we live. Special attention was devoted to the field of communication. Jeremy Ettinghausen, a representative of the world’s most awarded British independent advertising agency BBH, famous for its commercials for Levi’s, Audi, Johnnie Walker and PlayStation, explained what it takes to win a Cannes lion.

B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.

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