BRAND NEW WORLD CONFERENCE / COMMUNICATION DAY / KEYNOTE : DE AMBASSADOR

Thethird day of the conference was opened by Guido Woska, a branding guru from Germany, Chief Clients Officer at the global branding, design and innovation agency Designit, who presented a very futuristic, sometimes controversial vision of how technology can change human evolution.

It was followed by the presentation by Danish designer Nikolai Wiig Hansen, who uses himself as target group: when he designs, he is led by clients’ needs based on what he himself loves the most.Hansen is the author of some of Ikea’s classics, he created a design concept for one of the biggest supermarket chains in Denmark, and he also worked with carpet, food and chocolate factories. BDW also presented artdirector,graphicdesignerand publisher from Barcelona, Omar Sosa, editor of Apartamento, named the “Best Entire Magazine of 2010” by the D&D association.

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I just loved attending the Belgrade Design Festival everything was just perfect not only did I feel spoiled by the organization and captivated by the city, the audience was super receptive and it was a great experience to share the Camper story with such a great atmosphere.

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