BRAND NEW WORLD CONFERENCE / ARCHITECTURE DAY / KEYNOTE : NL AMBASSADOR

The focus of the first session of the day was architecture. Visitors had the opportunity to learn why in architecture it is important to reconsider one’s own work and what are the challenges that we have to cope with nowadays, what clients can expect from architects, and why a constant social debate is needed. The speakers talked about the concept of sustainability, about the necessity of understanding the material, and how to design long-term! The amazing international experience of architects such as Massimiliano Fuksas and 3XN can enrich our ideas and definitely influence our perception of architecture. We heard how the famous Italian architect Massimiliano Fuksas designed the Shenzhen airport in China, with the world’s most complicated structure, and Head of the Danish studio 3XN, Kim Herforth Nielsen revealed what needs to be considered when designing, in order to comply with “green building” requirements, and why he believes architecture can shape our behavior, and that buildings, like humans, are more than just a sum of their parts. There was a lecture by Astrid Feldner from the studio Bleed, who spoke about creating a mix of cultures and disciplines that challenge today’s conventions around art, visual language, interaction, media and identity.

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BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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