BRAND NEW WORLD CONFERENCE / ARCHITECTURE DAY / KEYNOTE : NL AMBASSADOR

The focus of the first session of the day was architecture. Visitors had the opportunity to learn why in architecture it is important to reconsider one’s own work and what are the challenges that we have to cope with nowadays, what clients can expect from architects, and why a constant social debate is needed. The speakers talked about the concept of sustainability, about the necessity of understanding the material, and how to design long-term! The amazing international experience of architects such as Massimiliano Fuksas and 3XN can enrich our ideas and definitely influence our perception of architecture. We heard how the famous Italian architect Massimiliano Fuksas designed the Shenzhen airport in China, with the world’s most complicated structure, and Head of the Danish studio 3XN, Kim Herforth Nielsen revealed what needs to be considered when designing, in order to comply with “green building” requirements, and why he believes architecture can shape our behavior, and that buildings, like humans, are more than just a sum of their parts. There was a lecture by Astrid Feldner from the studio Bleed, who spoke about creating a mix of cultures and disciplines that challenge today’s conventions around art, visual language, interaction, media and identity.

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It was a true pleasure to participate in Belgrade Design Week. BDW has great speakers and lots of creative energy and I was amazed by the commitment from the organization and their ability to create an international event of such caliber. Even with a small team, BDW sets a standard that other cities in the world can learn from. Actually, many design events would probably feel embarrassed if they visited Belgrade Design Week and compared themselves.

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