BRAND NEW WORLD CONFERENCE / ARCHITECTURE DAY / KEYNOTE : NL AMBASSADOR

The focus of the first session of the day was architecture. Visitors had the opportunity to learn why in architecture it is important to reconsider one’s own work and what are the challenges that we have to cope with nowadays, what clients can expect from architects, and why a constant social debate is needed. The speakers talked about the concept of sustainability, about the necessity of understanding the material, and how to design long-term! The amazing international experience of architects such as Massimiliano Fuksas and 3XN can enrich our ideas and definitely influence our perception of architecture. We heard how the famous Italian architect Massimiliano Fuksas designed the Shenzhen airport in China, with the world’s most complicated structure, and Head of the Danish studio 3XN, Kim Herforth Nielsen revealed what needs to be considered when designing, in order to comply with “green building” requirements, and why he believes architecture can shape our behavior, and that buildings, like humans, are more than just a sum of their parts. There was a lecture by Astrid Feldner from the studio Bleed, who spoke about creating a mix of cultures and disciplines that challenge today’s conventions around art, visual language, interaction, media and identity.

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The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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