BELGRADE DESIGN CONFERENCE / SMART STARS

On the day earlier, this morning and in two consecutive days over thirty (30!!!) leading creative superstars from over 20 nations flew in from London, Paris, Milan, Bologna, New York, Istanbul, Amsterdam, Stockholm, Ljubljana, Hannover, Vienna, Tel Aviv, Barcelona, Madrid, Frankfurt, copenhagen, Eindhoven, Berlin and rotterdam. We all finished our ‘wake-up’ double espressos and the heavenly mousse au chocolate cups with a strawberry in the amazing Zaplet design lounge, opened the curtains, and on this very rainy morning, the international creative conference smart squared could start.

The conference was announced by the founder and curator of bdw, Jovan Jelovac, followed by the official opening speech of the Head of the Municipality of Stari Grad, Ms. Mirjana Bozidarevic, who was the key partner helping bdw nestle in the Atelje 212 theater, the prime venue in her municipality. Thank you for this support, Mirjana!

Belgrade design week is a unique, inspiring and one-off design event in this significant geopolitical area. It is the only platform that is really working toward a positive change in the sense of perception and understandings of design profession in countries that formed ex Yugoslavia. I was honored that I was a part of such a beautiful and emotional event.

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