BDW DIZAJNLABS

Masterclass held for entrepreneurs and designers by a leading design impressario, who helped bring LAUFEN to global success. The love and passion of designing, developing and communicating products, building brands and leading people in a creative process follow through Marc Viardot’s professional history like a red string – starting in 2002 with a Master’s degree of Business and Economic Studies with a focus in Marketing at the Albert-Ludwig- University of Freiburg in Germany. Since working with a raw material that could be transformed into exquisite designed products held a special allure, Marc Viardot joined the Laufen Bathrooms AG in Laufen, Switzerland, in 2003 and has remained with the company ever since. Starting as Export Area Manager Commercial Subsidiaries he supported the development of the commercial Laufen subsidiaries in Central Europe, Asia and North America where he was based for nine month. Promoted in 2009 as Head of Product Management his responsibilities shifted to lead the product portfolio of all product categories of Laufen and Jika: Ceramics, Wellness, Furniture and Accessories.

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June 2nd 1010, I approach Belgrade from the sky, over green fields, rain-clouds, grey cityscape and cold air. My first impression is - ugh! I am greeted by my hostesses and the rest of the crew and immediately flowers start blooming in my mind. Life is everywhere, and after a few days I leave with an energy boost and a great lift in spirits. I am sad to go but I am sure to return. Belgrade is alive!"

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