Visibly excited because of the previous conference day full of new ideas and momentous presentations, and still under impressions of energetic evenings in the capital’s restaurants and bars, BDW’s guests spent the second day of the conference mainly at the National Library. Even those speakers who have completed their sessions day before, wished to attend lectures delivered by their colleagues, joining the sold-out crowd. Between lectures they rested on Jörg Boner’s brand-new Bahir sofa and Zanotta’s legendary Sacco bean-bags from the sixties, distributed throughout the library area. The visitors spent the breaks at the Atrium Cafe, where they enjoyed sitting on pieces of furniture designed by Serbian designers presented at the SIEPA exhibition. While waiting for the lectures, they were able to tweet via tweet wall, kindly borrowed to us by our media partner Real Time Group.

On the second day of the BDW conference, named FIRE DAY in honor of the predominantly hot tempered line up such as Greece, Italy, Croatia, Australia and Brazil, visitors saw new perspectives of the Freedom2 topic. BDW’s general patron, Samsung, also the partner of the second conference day, introduced its latest phone Galaxy S III, with their marketing director Saša Marjanović’s short expose about the phone’s design and the amazing new features. The acclaimed authors in the fields of design, architecture, advertising and other creative industries presented themselves during the eight hours of lectures divided into three sections. BDW’s guest of honor was the legendary Brazilian architect Isay Weinfeld, to whose honor a gala reception was held later in one of the most beautiful hotels in Belgrade – Square Nine, which he designed the interior of. The conference was officially opened by another important friend of BDW’s, Her Excellency the Ambassador of Australia to Serbia, Mrs. Helena Studdert, who again, as numerous times in the past at press conferences and public appearances in Serbia, outlined the importance of creative industries for a country’s successful development based on specific examples from Australia, and wished Serbia well in nurturing and developing its unique Belgrade Design Week.




The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.