In a world most people believe is fundamentally not free, i.e. that individual freedom is an illusion even in countries known for centuries of democracy and civil liberties, there is still a non- materialized space for free actions in art and creativity. Even though in different areas of design clients demands largely shape the look of the final product, there are key individuals and groups who are able to achieve creative autonomy, leading the way. The international creative conference of this year’s Belgrade Design Week investigates this very subject and promotes the carefully curated authors who found an authentic way to define such a world, and to create premium products of the human mind that will last longer than the average product in today’s consumer society.

The third and final day of the conference was opened with reflections of entirely new aspects of the FREEDOM SQUARED topic, and in the end, left the possibility for further analysis and reflection. As always, Belgrade Design Week did not end with the completion of the program, instead it boosted the energy of local creatives and their regional and worldwide guests, to create and progress until the next meeting of the greatest design minds of our time in Belgrade.

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During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.