3RD CONFERENCE DAY

The third day of the conference was devoted to good old fashioned product design, after days of innovation, engineering, architecture, communication and management. How to become a designer of world leading companies? How much is object design important today? The leading authors of globally awarded designs for famed brands like Moroso, MUUTO, Audi, Foscarini, Lapalma, Established & Sons, LK Hjelle, Asplund, Nespresso, Energias de Portugal, Nymphenburg, Optimus, Prada, Classicon, Droog Design, DIM, Campeggi, Hermes, Kreo, Arflex, Driade, Edra, Emeco, Ecart, Cappellini, Fontana Arte gave answers to this and similar questions.

Diego Velini, business development and corporate affairs manager at Fiat Automobili Srbija, opened the final day of the conference. The third conference day was characterized by reflections about new aspects of the innovation topic, and left the possibility for further analyses. As always, Belgrade Design Week continues to use the conclusions of the conference for further developments.

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Belgrade Design Week is fantastic! It is a conference with a great international reputation.   I have heard so many friends, professionals and peers who said it was one of the best conferences in the world, and something you must do! So, I had no doubts in saying yes when Jovan asked me to do it 6 months ago. Belgrade Design Week is different, it’s a bit crazy, and the special passion and the energy is what makes it really good!

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