3RD CONFERENCE DAY

The third day of the conference was devoted to good old fashioned product design, after days of innovation, engineering, architecture, communication and management. How to become a designer of world leading companies? How much is object design important today? The leading authors of globally awarded designs for famed brands like Moroso, MUUTO, Audi, Foscarini, Lapalma, Established & Sons, LK Hjelle, Asplund, Nespresso, Energias de Portugal, Nymphenburg, Optimus, Prada, Classicon, Droog Design, DIM, Campeggi, Hermes, Kreo, Arflex, Driade, Edra, Emeco, Ecart, Cappellini, Fontana Arte gave answers to this and similar questions.

Diego Velini, business development and corporate affairs manager at Fiat Automobili Srbija, opened the final day of the conference. The third conference day was characterized by reflections about new aspects of the innovation topic, and left the possibility for further analyses. As always, Belgrade Design Week continues to use the conclusions of the conference for further developments.

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Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

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