2ND CONFERENCE DAY

After the most innovative architectural and design propositions, which the audience had a chance to see and hear at the first day of the conference, we dedicated the second day of the conference to entirely different things. It was characterized by presentations of world’s leading advertising and branding agencies. Conference delegates watched and learned from the makers of globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guinness, Nike, Adidas, Red, The Economist, Benetton, Discovery Channel , Bugaboo, Heineken, Pirelli, Xbox … H.e. Michael Davenport,the UK Ambassador to Serbia, kindly outlined the importance of BDW, announcing proudly yet another momentous UK representation
at BDW 2013, with speakers such as the studio Troika, TBWA, AKQA and Wolff Olins.

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Belgrade Design Week is fantastic! It is a conference with a great international reputation.   I have heard so many friends, professionals and peers who said it was one of the best conferences in the world, and something you must do! So, I had no doubts in saying yes when Jovan asked me to do it 6 months ago. Belgrade Design Week is different, it’s a bit crazy, and the special passion and the energy is what makes it really good!

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