2NDCONFERENCE DAY

After the most innovative architectural and design propositions, which the audience had a chance to see and hear at the first day of the conference, we dedicated the second day of the conference to entirely different things. It was characterized by presentations of world’s leading advertising and branding agencies. Conference delegates watched and learned from the makers of globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guinness, Nike, Adidas, Red, The Economist, Benetton, Discovery Channel , Bugaboo, Heineken, Pirelli, Xbox … H.e. Michael Davenport,the UK Ambassador to Serbia, kindly outlined the importance of BDW, announcing proudly yet another momentous UK representation
at BDW 2013, with speakers such as the studio Troika, TBWA, AKQA and Wolff Olins.

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It changed me, I encountered new ideas that I will live for the rest of my life. The event marked a moment in history when many people in woke up to a bigger and more inclusive world. We were all rewarded for our efforts, style and glamour graced an experience that was food for our souls. I returned to Belgrade many times to feel the pulse of its rugged heart. Cheers.

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