The Museum of Contemporary art in Belgrade was a fantastic space for presenting 40 plus global stars from a variety of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, business and culture. It was also the ideal place for discussing and explaining how to create NEW VALUES in a fast changing world driven by innovation. BDW’s business, educational and creative conference took place from June 6th until June 8th under this year’s umbrella topic “innOVaTiOn2”.

On June 6th 2013., Karl – Heinz schmitz, Attaché at the Political and Cultural Department of the German Embassy in Serbia, opened the first conference day in front of the crowded hall of the museum. douwe Buzeman, Head of the Media and Culture Department of the Embassy of the Kingdom of the Netherlands, announced the lecture of Daan Roosegaarde. Jovan Jelovac, founder and curator od Belgrade Design Week, presented the speakers and continued the discussion after each lecture, asking them all about their opinion on innovation in the world today, particularly in their own professional experience.




I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.