1ST CONFERENCE DAY

The Museum of Contemporary art in Belgrade was a fantastic space for presenting 40 plus global stars from a variety of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, business and culture. It was also the ideal place for discussing and explaining how to create NEW VALUES in a fast changing world driven by innovation. BDW’s business, educational and creative conference took place from June 6th until June 8th under this year’s umbrella topic “innOVaTiOn2”.

On June 6th 2013., Karl – Heinz schmitz, Attaché at the Political and Cultural Department of the German Embassy in Serbia, opened the first conference day in front of the crowded hall of the museum. douwe Buzeman, Head of the Media and Culture Department of the Embassy of the Kingdom of the Netherlands, announced the lecture of Daan Roosegaarde. Jovan Jelovac, founder and curator od Belgrade Design Week, presented the speakers and continued the discussion after each lecture, asking them all about their opinion on innovation in the world today, particularly in their own professional experience.

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It was great that the speakers and the attendees were actually to share ideas and express their views as opposed to solely exhibition purposed fairs. It was very impressive, how successful and innovative individuals from various disciplines spoke about their worlds and how the audience interactively took part. To have attended and to have experienced this interaction at Belgrade Design Week made me very pleased. I would like to extend my congratulations to the BDW organizers due to this successful event.

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