Brand New World to exhibit work by design entrepreneurs in Milan-DEZEEN

Dezeen promotion: the Brand New World exhibition will showcase new pieces by international design studios at the Dušan showroom in Milan from 14 to 19 April.

Luscious Food Cravings by Studio Appétit and Studio Lenneke Wispelwey, photograph by Masha Bakker. Main image: Eclepens by Adrien Rovero

Taking place during the city’s annual design week, Brand New World Milan will bring together eight studios that each combine design, making and entrepreneurship in their businesses.

Hurricane Table by Reinier Bosch

Located in the centre of Milan, between the Brera and San Gregorio districts, the show will be housed in a historic building designed by architect Giò Ponti.

Come As You Are by Christophe de la Fontaine at Dante

The Brand New World programme, which debuted at Belgrade Design Week in 2005, showcases a hand-picked selection of the most innovative and creative designers in locations around the globe. The aim is to bring together “key international studios who epitomise the new concept of designers, makers, and entrepreneurs,” said co-founder and curator Jovan Jelovac.

Flylight by Studio Drift

Brands and exhibitors include Studio Drift, Tom Strala, Studio Appetit, Adrien Rovero, Buro Belen, Reinier Bosche, Carolina Wilcke and Ilan Garibi.

Kalahario chair by Tom Strala

Dezeen is media partner with Brand New World, which will take place at the Milan showroom of fashion brand Dušan, Via Antonio Zarotto 1.

For more information on the event, visit the Brand New World Milan website.

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During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.

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