Brand New World to exhibit work by design entrepreneurs in Milan-DEZEEN

Dezeen promotion: the Brand New World exhibition will showcase new pieces by international design studios at the Dušan showroom in Milan from 14 to 19 April.

Luscious Food Cravings by Studio Appétit and Studio Lenneke Wispelwey, photograph by Masha Bakker. Main image: Eclepens by Adrien Rovero

Taking place during the city’s annual design week, Brand New World Milan will bring together eight studios that each combine design, making and entrepreneurship in their businesses.

Hurricane Table by Reinier Bosch

Located in the centre of Milan, between the Brera and San Gregorio districts, the show will be housed in a historic building designed by architect Giò Ponti.

Come As You Are by Christophe de la Fontaine at Dante

The Brand New World programme, which debuted at Belgrade Design Week in 2005, showcases a hand-picked selection of the most innovative and creative designers in locations around the globe. The aim is to bring together “key international studios who epitomise the new concept of designers, makers, and entrepreneurs,” said co-founder and curator Jovan Jelovac.

Flylight by Studio Drift

Brands and exhibitors include Studio Drift, Tom Strala, Studio Appetit, Adrien Rovero, Buro Belen, Reinier Bosche, Carolina Wilcke and Ilan Garibi.

Kalahario chair by Tom Strala

Dezeen is media partner with Brand New World, which will take place at the Milan showroom of fashion brand Dušan, Via Antonio Zarotto 1.

For more information on the event, visit the Brand New World Milan website.

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Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!

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