Belgrade Design Week Festival 2008

The globally sensational creative industry conference will be held again in Belgrade from May 8 to 10, 2008. Crème de la crème in world branding, advertising, design, architecture, publishing, new media and business will show you their vision of MODERN LIVING. The conference programme, divided into three thematic parts (Modern Classics, Modern Luxury and Blade Runners) under the general theme of “modern living”, will feature different aspects of branding process, the phenomenon of high-end design and modern architecture, the role of design in creating mass media and the media influence in creating the culture of design in a society, challenges and latest trends o the ever more competitive global market… The official programme will be featuring some of the biggest architectural, design and media stars of today. Along with the main conference programme, Belgrade Design Week will host the supporting programmes on over 50 locations in the city. Numerous exhibitions, workshops, openings and presentations will be dedicated to those who wish to stay in touch with the contemporary concepts and trends in design, fashion and arts.

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I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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