EXD13 LISBOA (7 – 10 November)
BDW Founder, Jovan Jelovac, spoke at the major design event EXD13 LISBOA, in Lisbon, on 9.11.2013.

EXD is an international biennale dedicated to design, architecture and creativity; a forward-thinking platform that cultivates and analyses contemporary culture through discussion and reflection. It is a springboard for up-and-coming talent and experimentation in different formats, from exhibitions to urban interventions, debates and lectures. Focusing on people and ideas, the biennale’s program is designed to provide insight and incentive to both a specialized audience and the public at large, disseminating information and provoking debate.

One of the participants in this year’s debate was our very own Jovan Jelovac (, the founder of Belgrade Design Week. He spoke of the challenges and achievements regarding his pet project which became the biggest creative industries promoting event in the region. Tirelessly tracking down the “The Greatest Creative Minds of the 21st Century” and inviting them to participate in his innovative series of international design dialogues. Belgrade Design Week was born.

An architect by education, a designer by passion and profession, as one of the leading consultants for branding in Europe, Jelovac is a creative director and partner in Brand New World – brand architects firm. He has carried out various branding programs and campaigns for a range of high profile corporations, NGOs and governmental institutions in West and East Europe.

EXD13 was a showcase of a myriad of talented designers in the fields of architecture and urbanism, furniture, lighting, fashion, jewelry, accessories, type design, illustration, books and magazines design, etc. Take a look at the highlights of this extraordinary event:


Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!