BDW 2014 IS ABOUT TO BEGIN!
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BDW 2014 IS ABOUT TO BEGIN!
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1. BDW INTERNATIONAL CONFERENCE – BRAND NEW WORLD
This year’s Belgrade Design Week will take place from 06 to 12 October 2014, featuring the famous international BRAND NEW WORLD Conference, as the central event of the festival, for the ninth year in a row, on Thursday, Friday and Saturday, 09, 10 and 11 October.
The “Greatest Creative Minds of the 21st Century” from over 20 countries, from the full range of creative industries: branding, design, architecture, publishing, advertising, fashion, media, film, entrepreneurship and culture, will talk about the creation of new values in today’s fast changing world! Don’t miss one of the most exciting modern festivals of global creativity, and visit the ninth edition of the world famous BDW Conference titled: BRAND NEW WORLD.
Belgrade Design Week 2014 is held under the high patronage of the President of the Republic of Serbia and the Mayor of Belgrade, in association with the Delegation of the European Union to the Republic of Serbia, Chamber of Commerce and Industry of Serbia, supported by embassies and institutions from Japan, Netherlands, Switzerland, Israel, Germany, Mexico, and India.
THE BEST IN GLOBAL AND SERBIAN ARCHITECTURE 2014
On Thursday, October, 9th, most innovative global architects, interior designers, urban planners and developers, are coming to Belgrade to present themselves at the BDW 2014 conference for the ninth time in row! You are invited to find out why is in architecture important to reconsider one’s own work and what are the challenges that we have to cope with nowadays. What clients can expect from architects, and why a constant conversation with the society is needed. Learn about the concept of sustainability, about the necessity of understanding the material, and how to design long-term oriented! The amazing international experience of Massimiliano Fuksas, Idis Turato, Michel Rojkind, Christian Kerez and 3XN, will enrich your ideas and definitely influence your perception of architecture! Enjoy the eagerly waited panel about the future development of Belgrade, during which, like last year, Belgrade’s most important projects in 2014 will be presented along with the most successful Serbian architects from around the world, like Aleksandru Vuja, Miloš Dimčić from Stuttgart, Igor Pantić from London, and Dragan Zlatković…
MASSIMILIANO FUKSAS / ITALY
If you ever thought that architecture was just another discipline, you have obviously never been in the company of Massimiliano Fuksas. This time, you will have the opportunity to find out how this incredible Italian architect shares his optimism and a sense of possibility through his work. He will tell you why you should fight against form, shape and style, and if you listen carefully, you might even find out what people actually want from architects. Finally, Fuksas will explain the philosophy of his work and the reason why architects must always question everything.
IDIS TURATO / CROATIA
As a result of our ongoing attempt to present the best creative minds from the former Yugoslavia, this time at BDW 2014, you will have the chance to be in the company of a great architect from Zagreb – Idis Turato. His amazing potential is obvious in every project he has ever done. Still, if you say that Turato is just an architect you will be wrong. His talents for writing and music are also evident. Expect to hear from Turato how it feels to create something that will last forever, and which project is he most proud of. Find out where he finds the inspiration to design, write and play, and which of these three he enjoys most.
MICHEL ROJKIND / ROJKIND ARCHITECTS / MEXICO
Here is something to think about – if Wallpaper magazine named you one of “150 Movers, Shakers and Makers that have rocked the world in the last 15 years” – how would you feel? Well, if you are caught with the question, Michel Rojkind will tell you firsthand how he felt when in 2011 he become part of that group. He will tell you something about the new challenges that are addressing our contemporary society, and explain why nowadays a design proposal needs to have an added value – to give something back to society.
KIM HERFORTH NIELSEN / 3XN / DENMARK
For 3XN from Copenhagen one thing is certain – their creation is build on the best Danish tradition of clear functionality and simple beauty. Each new project rests on the shoulders of their previous work, even though they always challenge conventions. They say that each new project is seen as research that enhances their experience and sharpens their approach. 3XN will explain how they manage to combine a broad knowledge of materials, technology and user needs with organizational strengths in financial and project management, as well as execution. You will also find out how performing today’s work becomes tomorrow’s architectural heritage.
CHRISTIAN KEREZ / SWITZERLAND
Kerez is a new-wave Swiss architect who has designed exquisite buildings. His architecture has often been linked to the rawness of Konkrete Kunst (Concrete art) and the bareness of infrastructural works for which he has an admitted fascination. He is fascinated with Japanese architecture for which he thinks that it is much more experimental than anywhere else. While he has never built in Japan, Kerez says the “intellectual generosity” of the country nurtures a
flourishing architectural scene. He will explain why he is more interested in changing most basic elements that exist in architecture, than in creating a shape or defining materials, details or colors, which is the best example of the new Swiss school.
BEST IN GLOBAL AND SERBIAN DESIGN 2014
The world leading designers and entrepreneurs are arriving to Belgrade, ready to share their experience with you. On Friday, October 10th, you will have an opportunity to talk with Nicolas Le Moigne, Jonas Wagell, Studio Drift, Tom Strala, Nicholai Wiig Hansen and Lang/BAUMANN. They will share their skills of shaping, their ideas about combining new technologies, art, fashion and design, ways to be innovative and develop successful worldwide business. Listen carefully, because this is a unique chance to find out how to make your design purposeful, and to discover what people really need. Be one step ahead everyone and learn what is the best way to achieve a delicate balance between public and private, art and functionality and how collaboration with universities and research centers can help you in creation of perfect design. In a special session dedicated to the homegrown creative genius, we will see the most successful Serbian designers from around the world like Irena Kilibarda, Gavrilo Božović from Lausanne, Uglješa Vrcelj, Magdalena Klašnja…
NICOLAS LE MOIGNE /SWITZERLAND
Le Moigne’s dexterous approach is an elegant counterpoint to the chaos of a supersaturated design culture. His designs are celebration of juxtaposition. They show an understanding of, and capacity for, complexity and contrast: seemingly fragile yet resilient, at once artisanal yet also industrial, assuredly sophisticated yet without guile. Like a master swordsman he parries and ripostes between opposing materials, forms and conventions to produce designs that are rigorous and balanced. How hard it is to pair something that is incompatible, and what inspired Nicolas to incline towards juxtaposition – come and hear all about it!
RALPH NAUTA / STUDIO DRIFT / NETHERLANDS
Studio Drift explores the relationship between nature, technology and mankind. Their working process involves continuing collaborations with scientists, university departments, research facilities, programmers and engineers; the results are truly innovative and ground-breaking projects. Light is a key element in their work. Their philosophy is based on creating a dialogue between opposites, and you will be able to find out how to combine nature with technology, and how to create projects that balance on the fine line between art and design. They will for sure encourage you to see things you no longer notice.
JONAS WAGELL / SWEDEN
Meet Jonas Wagell, Swedish architect and designer located in Stockholm. He is also trained in marketing, project management and communication. He says that his work has to do with reducing and taking away-stripping down to reveal the essence of a function or emphasize a characteristic shape. It is interesting how he strives to give all objects – big and small – the same DNA. His lecture will give you a hint of his way to keep things simple and yet to make them humble and quirky. You will learn what “generous minimalism“ really means, and whether the Mini House project will affect the way we live.
TOM STRALA / SWITZERLAND
The one and only, Tom Strala, will definitely change the way you face the complexity of the world. It is said that his works are pieces of art you can settle in front of, get amazed, inspired to think about life, and catch some deeper thoughts about everyday-life-objects that we use so thoughtless. At BDW you will hear Strala speaking about necessity of passion in art, and urging people to start dreaming again. He will explain why you cannot find intensity in compromise, and how global, commercial, politic problems, as well as formal, mental visions, and market psychological and economic parameters shape the way designers create and think.
NICHOLAI WIIG HANSEN / DENMARK
With a hard-wired curiosity, a pronounced desire to create, and great enthusiasm, Nicholai Wiig Hansen has never had any doubts that he would work as a designer. When he designs he uses himself as target group, meaning Nicholai visualizes clients needs based on his own preferences. Proportions are extremely important in his work and details are not added from a decoration perspective but only if they serve a purpose. When Nicholai designs a new product he always lets the product to finalize in his head first, before sketching a single drawing – maybe you would like to try that too?
SABINA LANG & DANIEL BAUMANN / LANG / BAUMANN / SWITZERLAND
The Swiss artists Lang/BAUMANN are renowned for their extraordinary interventions, which radically alter public space or occupy the interiors of art institutions. Beautifully presented, their colorful, experimental, and rigorous projects are a call for more audacity in creating temporary installations that often seem to promise access to a hidden world. They work in a wide range of materials – wood, metal, paint, carpet and inflatable structures – but their true medium is space. They will explain how they achieve a delicate balance between clearly defined categories like public and private space, art and functionality, and just how big their love for stairs is.
THE BEST IN COMMUNICATION 2014 – ADVERTISING AND BRANDING
Only at BDW 2014, on Saturday, October 11th, the best global lecturers in the fields of communication, advertising and branding will teach you how professionalism and innovation go together, and how you can achieve a long term effect by providing your client with the best advertisement. Leading creatives who worked for Google, Sony, Nike, Audi, PlayStation, Levi Strauss, British Airways, Johnnie Walker and many others will teach you the secrets of the great masters – because that’s what they are. Don’t miss the lecture given by BBH from London – the most awarded independent ad-agency in the world, the leading global trend researcher Zuzanna Skalska from Eindhoven, branding gurus DESIGNIT from Copenhagen, the cutting edge Spanish graphic designer Omar Sosa, the Norwegian avant-garde studio BLEED, and as cherry on top, the legendary comic book author Igor Kordey from Zagreb! In a special session dedicated to the homegrown creative genius, we will see the most successful Serbian authors from around the world like Sasha Vidakovic from London, Aleksa Gajić, Vuk Ršumović, Uroš Otašević from New York…
ZUZANNA SKALSKA / VAN BERLO / NETHERLANDS
BDW has the honor to present to you Zuzanna Skalska, head of trends at VanBerlo, considered one of Europe’s leading strategy, design and implementation agencies. Be the first to learn from Zuzanna how to help your clients to reach ultimate business value and how to combine expertise with imagination. Why it is important for designers to come up with solutions that are relevant, and why you can’t understand your clients just by sitting behind your desk – these are some of the things you will find out at this lecture!
BBH / BARTLE BOGLE HEGARTY / UNITED KINGDOM
Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has created campaigns for many of the world’s most illustrious brands such as Audi, PlayStation, Levi Strauss, British Airways, and Johnnie Walker. BBH has been voted Agency of the Year twice at the Cannes Lions International Advertising Festival, and has won 32 IPA Effectiveness Awards since 1988! BBH has offices in London, New York, São Paulo, Singapore, Shanghai, Mumbai and Los Angeles and employs 1000 staff worldwide.
OMAR SOSA / SPAIN
BDW presents the Barcelona-based art director, graphic designer and publisher-Omar Sosa. His work spans from designing books and magazines to creating brand identities, designing exhibitions and generating successful liaisons among creative professionals. His magazine, Apartamento, was awarded the Best Entire Magazine of 2010 by the D&AD association. Sosa is ready to tell you all about the excitement of working for clients such as Flos, Louis Vuitton Group, Rizzoli International, DDG Partners, Corriere Della Sera, Patricia Urquiola, Ricardo Bofill Architecture, etc., and he might share with you how many emails are waiting in his inbox right now.
SVEIN HAAKON LIA & ASTRID FELDNER / BLEED / NORWAY
At Bleed Design, identities and experiences are created through concept development, art direction, graphic design and service design. Their representatives who will be BDW 2014 speakers, Svein Haakon Lia and Astrid Feldner, are going to tell you how they manage to create a mix of cultures and disciplines that challenge today’s conventions around art, visual language, interaction, media and identity. Find out from them why you have to take chances and to be different, have fun, share ideas and never stop learning.
GUIDO WOSKA / DESIGNIT / GERMANY
Guido Woska is Chief Client Officer of Designit, a global branding, design and innovation agency. As a firm believer in the philosophy that design and innovation create sustainable business value, Designit works with many international brands on defining and building their position in markets that change faster every day. That is why you shouldn’t miss a single word of his lecture, because this is the guy who can teach you a lot! He will put his expertise, experience, insights and branding knowledge at your disposal, and will explain how to avoid making stuff that no one wants to buy.
IGOR KORDEY / CROATIA
The honor to close the entire conference will have one of the most prominent creative minds of the region – the entire former Yugoslavia wouldn’t be the same without Igor Kordey. He is a Croatian author, and definitely the most prolific and most successful comic artist and illustrator in the region. His professional career goes, mainly upward, for over 30 years. His graphic artwork and illustrations were published all over Europe, USA, Canada and Latin America. Find out from Igor how he himself would name his genre, which design he is most proud of, and how it feels to know that your work can be found in numerous public and private collections, from the National Library of Congress straight to George Lucas’ studios.
2. BDW DIZAJNPARK™ 2014 – POWERED BY GORENJE
Presenting the 2014 BDW DIZAJNPARK exhibition – at the OLD STAKLOPAN FACTORY – in Belgrade, Stahinjića Bana Street 7 – 9, Dorćol – POWERED BY GORENJE.
October 7 – 12, from 10:00 – 20:00, FREE ENTRY
Every year at the BDW DIZAJNPARK, we witness a small but carefully curated selection of design exhibitions, which are strongly related to the famous BDW international conference’s content, presenting the latest global findings of “The Leading Creative Minds of the 21st Century”.
The BDW DIZAJNPARK exhibitions, this year proudly powered by GORENJE, showcase the latest works of from over ten countries. It is a striking display of creativity which surprises, educates and enriches the atmosphere of the event, in yet another “forgotten” iconic urban location, reclaimed by BDW from years of neglect and complete wipe out from the collective memory of the citizens of Belgrade.
The 2014 BDW DIZAJNPARK™ presents:
OUT OF THE BOX- DESIGN MADE IN ISRAEL
“OUT OF THE BOX” describes through common objects, the way in which Israeli designers cope with the passion to create in the face of the necessity to exist. Survival, as is commonly stated, is the mother of all inventions. It seems that in the fields of design, the artists are required to do even more. They are required to think “out of the box”, to develop a unique point of view, a fresh and unexpected way to observe problems, as well as construct solutions. Supported by the Embassy of Israel in Serbia and the Holon Design Museum.
TOM STRALA / STRALA IS PRESENCE, STRALA, CH
Independent from ephemeral trends and narrowing norms, Tom Strala realizes unique collections. His objects d’art are known and appreciated both as sophisticated, precise and timeless pieces of art as well as objects of function. Supported by Pro Helvetia.
JUXTAPOSITION – NICOLAS LE MOIGNE, CH Nicolas Le Moigne is passionate about designing objects in polystyrene, cardboard, plastic, foam or wood, presenting a selection of volumes that became real objects in further manufacturing process. Supported by Pro Helvetia.
IMAGINE, THE WOODEN BICYCLE – DVOIKA – RS
Imagine (is) the latest concept of the city bike ride. Designed and crafted by DVOIKA, it is extremely solid, yet elegant and sophisticated wooden bicycle designed to provide new experience of cycling as it runs smoothly and almost stealthy. It allows cyclists to fully enjoy the ride, to be more relaxed and open up the senses so that he or she may perceive the city in its full scale.
STILL AND SPARKLING,
NENDO FOR LASVIT, NENDO-JP AND LASVIT–CZ
The Japanese design studio Nendo’s “Still and Sparkling” exhibition is composed of five concepts: press lamps, inhale lamps, inner blow and overflow tables, the x-ray vase and growing vases. Recognized for the duality evident in the research and experimental design
approach, the exhibition demonstrates the unique craftsmanship of LASVIT, the leading global glass maestros from the Czech Republic. Supported by LASVIT and the Japan Foundation.
FREEDOM TO RESHAPE, LAUFEN – CH
KONSTANTIN GRCIC / TOAN NGUYEN
Working together with Konstantin Grčić and Toan Nguyen, the Swiss ceramic wizards LAUFEN will show to the Serbian audience SaphirKeramik’s formal possibilities, through the realization of a set of washbasins that exhibit the brand’s aim to go beyond the limits of the material. Supported by LAUFEN.
RESTONS-SERIEUX, GAVRILO BOŽOVIC – CH/RS
The Swiss agency Restons Sérieux will showcase some of their latest experimental work, intended to show some of the new directions they are exploring, and to give a sense of the new territories design can explore when mixed with technology. Supported by Pro Helvetia.
PHANTASMS ON WHEELS, NIKOLA KOLJA BOŽOVIC – RS
The exhibition “Phantasms On Wheels” by Nikola Kolja Božović presents the results of his artistic research on various aspects of the car as a carrier of cultural and social meanings.
THE OBSIDIAN PROJECT AND DANDELIGHT, STUDIO DRIFT–NL
Studio Drift is keen to emphasize an almost alchemical, ‘something from nothing’ characteristic of synthetic obsidian, and to highlight a dialogue about the ethical responsibility of creating solutions for worldwide problems. Supported by Creative Industries Fund NL.
TABLE T, IRENA KILIBARDA – RS
Belgrade Design Week 2014 proudly presents the most important Serbian designer (still) living and working in Serbia: Irena Kilibarda’s masterpiece – the famous Table T – a hand-made space-age piece of outdoor furniture, that light ups from within.
COMFORT #8, SABINA LANG & DANIEL BAUMANN – CH
LANG / BAUMANN
With their opulent imagery Sabina Lang and Daniel Baumann seek a delicate balance between clearly defined categories like public and private space, familiar and strange, art and functionality. Supported by Pro Helvetia.
PEOPLE, BRANKO STARCEVIC – RS
Branko Starčević is a Belgrade based portrait and advertising photographer who’s work is both contemporary and nostalgic – an example of well thought out documentarist approach, bringing out the film patina of a bygone era.
This year’s BDW DIZAJNPARK was made possible by generous support from LASVIT and LAUFEN, PROHELVETIA, CREATIVE INDUSTRIES FUND NL, JAPAN FOUNDATION, ISRAELI EMBASSY IN SERBIA, DESIGN MUSEUM HOLON, STUDIO STRUCTURA, DSIGNED-BY, AUDI, RIGIPS, TIKKURILA and ZUMTOBEL.