ADVERTISING & WORLD DESIGN INNOVATION

The Cannes Lions are roaring in Belgrade on June 7th! Watch and learn from the makers of the globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guiness, Nike, Adidas, RED, The Economist, Benetton, Discovery Channel, Bugaboo, Heineken, Pirelli, Xbox, etc, brought to you by TBWA, Wolff Olins, and AKQA, as well as avantgarde digital communication artists Troika. Followed by the first ever World Design Innovation session at BDW, presenting leading global curators, design management and business leaders from Munich, Eindhoven, Prague, Barcelona, Brussels, Amsterdam and Vienna, introduced by the Professor who singlehandedly changed the Government of South Australia by redesigning its functions according to creative rules – the amazing Laura Lee.

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Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!

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