BEKO MASTERPLAN BY ZHA AT BDW

Belgrade will become the first city in the South East European region to have a building designed by the arguably world’s most successful architecture studio at the moment – Zaha Hadid Architects from London, UK. The new contemporary development at the location of the former Beko textile factory will mark the continuance of Belgrade’s signature “Modernist” movement, which was abruptly discontinued in the 1980s. Thanks to the development’s private investor, LAMDA from Greece, this complex will set new benchmarks for Serbian living & working standards, but also in the fields of innovative technologies and construction.

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BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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