BDW’s creative team received yet another seal of approval: personal support of the President of the Republic of Serbia, Tomislav Nikolić, to the Belgrade Design Week and to the project “Creative Serbia 2014-2020”. The President expressed his confidence in the future of our project and pointed out its great relevance in the promotion of our country and the development of knowledge society as the ultimate value we strive for.

“I hereby express my full support for your project: “Creative Serbia 2014-2020” as an important venture which contributes to a better reputation of Serbia, globally, and a more positive outlook towards our capabilities.
In addition, I gladly accept the patronage of the “Belgrade Design Week” event, which will be held in our capital this year, for the ninth time in a row, and which in the course of the past eight years has inscribed Belgrade’s name on the European and world map of creative centers.

Both projects greatly contribute to the positive image of Serbia in the world, and promoting creative industries is a great opportunity for the growth of our country’s economy. These projects are also valuable for the development of our contemporary culture and for establishing a system of values, especially for the young generation, because they promote creativity and society of knowledge as the ultimate values.

Expressing my confidence that your ideas will find support from all those who can help their implementation, I wish you success in your activities and in showing Serbian potential to the world.“ reads the President’s letter.



I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.