THE WORLD OF DESIGN IN HELSINKI

Jovan Jelovac, founder and curator of Belgrade Design Week, attended Helsinki Design Week in Finland from September 11 to 16. The visit serves the establishment of cooperation between the most important global design weeks as well as sharing experiences of the festival’s organizers from Asia to Europe, on invitation of Helsinki and Dutch Design Weeks and the Helsinki World Design Capital 2012 project. Helsinki Design Week 2012 brought together the international design community and the local creative community. Helsinki Design Week is a part of the World Design Capital 2012 programme. More information about the festival at www.helsinkidesignweek.com

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BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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