THE WORLD OF DESIGN IN HELSINKI

Jovan Jelovac, founder and curator of Belgrade Design Week, attended Helsinki Design Week in Finland from September 11 to 16. The visit serves the establishment of cooperation between the most important global design weeks as well as sharing experiences of the festival’s organizers from Asia to Europe, on invitation of Helsinki and Dutch Design Weeks and the Helsinki World Design Capital 2012 project. Helsinki Design Week 2012 brought together the international design community and the local creative community. Helsinki Design Week is a part of the World Design Capital 2012 programme. More information about the festival at www.helsinkidesignweek.com

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It changed me, I encountered new ideas that I will live for the rest of my life. The event marked a moment in history when many people in woke up to a bigger and more inclusive world. We were all rewarded for our efforts, style and glamour graced an experience that was food for our souls. I returned to Belgrade many times to feel the pulse of its rugged heart. Cheers.

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