The second international multimedia festival “Nikola Tesla – Secret Connection Summit” was officially opened by the academy in the hotel Norcev on Fruška gora. In the presence of many distinguished guests the festival was opened by Miloš Vučević, the mayor of Novi Sad who said that with this manifestation we commemorate the 10th of July, the birthday of Nikola Tesla, as well as the day he became an honorary citizen of Novi Sad. He pointed out that Novi Sad is the only city in the world to give such a recognition to Nikola Tesla in eight decades and that supporting the festival is the proof of the continuity that the city has in recognizing quality, especially in the scientific fields. Žarko Malinović, the advisor to the president of the Chamber of Commerce and Industry of Serbia for creative industries said that the Chamber of Commerce and Industry of Serbia gave institutional support to this festival expecting that it would show Nikola Tesla’s contribution to the development of the overall economy and commerce.


This mannifestation deals with the scientific, the cultural and the civilizational legacy of our great inventor and scientist in a completely new and modern way. Tesla’s contribution to the advance of modern civilization in the fields of communications, telecommunications, energy, innovation, culture, arts and philosophy of creativity is affirmed, as is his contribution to the development of environmental awareness and establishing environmental responsibility as a component of the industrial development of global society. The program includes lectures from 50 university professors and also a series of interactive workshops.


For the first time the “Tesla cyber camp” was situated within this project, which includes cultural, scientific, film and musical programs. About 150 students and graduates from Novi Sad, Belgrade, Cambridge, Harvard and other worldwide universities are staying in the camp. For the best among the participants of the camp there are prizes and recognitions, as well as scholarships. Among the distinguished participants of the festival last year there were the Nobel Prize winner Robert Kerl, the french writer Jean Echenoz, the director Vitalii Pravdivcev, and this year there will be present the Executive Director of UNESCO Center for Peace Guy Djoken, the President of the UNESCO Federation of France Yves Lopez, co-founder of the Sustainable Leadership Summit Umesh Mukhi, the celebrated Australian professor Natasha Cica, the famous American graphic artist Rave Mehta, the author of the comic book about Tesla, that entered a school curriculum in more than 10 000 primary schools across the U.S. as well as the leaders of “One Young World”, the world forum for young people.



During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.