100% Future Serbia

BDW’s 100% FUTURE SERBIA segment is devoted to the promotion of young and talented designers, whose works are presented in shop windows all over the city center. The main idea is to transfer classical museum exhibitions to the streets of the city and to present them to a wider general audience, not only to those who regularly visit galleries and exhibitions. The exhibition will show authors who present their works as livesize objects and models.

Visitors and passers-by have a rare opportunity to see the exhibited works during an easy stroll from Kalemegdan to Slavia, while also discovering interesting new locations presenting fresh Serbian design jewels all over the town, following a special map which is widely distributed. With the 100% FUTURE SERBIA project, Belgrade Design Week supports strongly the local design scene, while by positioning the artefacts in Belgrade’s shop windows, we support the retail and horeca in times of crisis, focusing for one week the attention of media, institutions and the general public to all segments of the creative industries.

 

BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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