Andy Cameron / WIEDEN & KENNEDY (UK)

Related Projects: Belgrade Design Week Festival 2011

Wieden+Kennedy is an independent, global creative company. Andy Cameron, creative director, presented agency’s work at Belgrade Design Week 2011.

W+K is a full-service, creatively driven advertising agency based in Portland, Oregon. The agency has offices all around the world, including Amsterdam, London, New York, Tokyo, Shanghai, Delhi and São Paulo. The agency’s global network comprises eight offices and 1400 people, and work spans every discipline.

W+K makes work that influences culture and builds business value. It has world class media, design and tech operations. But everyone and everything at W+K is driven by creativity, and a core mission of building strong and provocative relationships between companies and their customers.

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!