Related Projects: Belgrade Design Week Festival 2011

Design is illogical. Precisely that is its essential quality.

Red Dot Award is one of the world’s most recognized design prizes, awarded by the Design Centre in Essen (Germany), and Red Dot acts as a promoter and supporter of the design industry.

The Red Dot award for product design was established back in 1954 while the award for communication design was introduced in 1993, and the youngest but equally attractive award is the one for concept design, established in 2005. Essen Design Zentrum’s executive chairman, Vito Orazem, was one of our much anticipated lecturers 2011. Vito  Orazem studied media science, art theory, literature and is highly experienced in design promotion. Prior to his coming to Belgrade, he presented the ADMIRE project (Award for Design Management Innovating and Reinforcing Enterprises) at the Slovenian 23rd Biennale of Industrial Design. Vito  Orazem came to Belgrade to present the history and the concept of Red Dot to a curious BDW audience.

My BDW began in Milan, having a crazy meeting with Jovan at the design library in ZONA TORTONA. 09:15 A short espresso with Mauricio Ribotti: "Are you sure you have a meeting with Jovan this time in the morning? It must be a mistake!" 09:40 a man with a small black suitcase enters the café: "Hi CARO!" both man hug. "Oh! Galit, you are also here?" We sit down and immediately start to talk "design”. After 3 espressos I know I have found my partner for the next revolution! Coming to BDW was wonderful, like meeting old friends. BDW is the most passionate conference, full of amazing designpeople that share impossible designdreams. I was honored to be a part of this group  - and would love to see you all again!