TOM STRALA (CH)

Related Projects: Belgrade Design Week Festival 2014

Tom Strala (ne Thomas Michael Schmid) was born 1974 in Zürich. He finished his architecture studies at the ETH in 2001 with the award „Erich Degen Reise-stipendium“ (travel stipend). Since 2002 Tom Strala successfully leads his own studio based in Zürich‘s Seefeld. In 2006 his series of TMS-lights was awarded with „Europe‘s Luminaire of the Year”. In the next years several exhibitions in renowned museums, galeries, and universitities followed – juries and lectureships like at the CCA (California College of the Arts), San Francisco USA.

The world is complex – so what?
Many designers demand from their works an abundance of complex criteria. Major roles of this behavior play global, commercial, politic problems, as well as formal, mental visions, and market psychological and economic parameters. Their justification: the world has developed and connected in an imense speed. They claim that these influences of our era are unified in their work. Because art has always been capturing the zeitgeist.

This idea is nice, and ok… but completely irrelevant. The people have to start dreaming again. Art does not need any complex problem solving. We need passion. We need desire. No well-tempered Everything and Nothing. No new update of our operation system. We need intensity, and this cannot be found in a compromise. That’s the DNA of humans – that’s the DNA of Strala.

http://www.strala.ch/

Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!

SUBSCRIBE TO OUR NEWSLETTER FOR REGULAR UPDATES OR CONTACT US.