Is a design company established by the Japanese designer Shin Azumi. Its activities covers product, furniture and spacial design, working with a variety of clients on consumer products, furniture, lighting, electronics and audio equipment as well as spacial design for shops, restaurants, exhibitions, etc.Observation + Distillation
Observations are key to development.
We begin by objectively looking at all the phenomena surrounding a brief and try to clarify the key points to develop the project. After distilling the idea, the end result is often purified into a simple solution.Fun + Function
Functionality increases the longevity of a designs life. We look at physical functionality as well as the effect of psychological functionality. We aim to satisfy both within our process.
Interactivity + Theatricality
A design is complete when it is used by people.
Providing a satisfactory, interactive quality ensures a successful design. We always try to create maximum effect from minimal solutions.
Shin Azumi’s works have been published and gained worldwide recognition and awards being acquired for the permanent collections of many museums – such as the Victoria & Albert Museum (UK), the Stedelijk Museum (Holland), the Crafts Council (UK), the Die Neue Sammlung (Germany), the Museum fur Angewandte Kunst Frankfurt (Germany).Born in 1965, Kobe, Japan