Related Projects: Belgrade Design Week Festival 2014

Zarko is the guardian of brands who thinks differently. His forte is developing creative strategies and he has an extensive knowledge of brand positioning. He deals with expansion of digital platforms and his innovative solutions go beyond clients’ briefs. Web design and digital communications are domains which he is specialized in. He also directs commercials and short films and there is nothing he is not capable of achieveing regarding TV production. Zarko unmistakably detects new trends in advertising as well as in communications, technology and world in general.

He participated in various international workshops. Besides, he has worked on the many important and successful pitch projects and was involved in production of advertised campaigns for clients such as Telenor, Agrokor, Kraft Foods, Nectar, Fructal, Philip Morris, Banca Intesa, Komercijalna banka, Efes pivara, Jaffa, Delta Generali, Gazprom, Fond B92…

He has won numerous local awards in all major categories. Also, he recieved several international awards: Cannes Lions, Epica, Eurobest, Cresta, Cristal, AD Stars, New York Festivals, EACA Care Award, Golden Drum, Adforum, Golden Hammer, PIAF, Webit …


After graduating from the Academy of the Applied Arts, University of Belgrade, Ivana decided to move abroad. She earned her MA in Graphic
Design and Communication in Holland, which led her to the magnificent world of advertising. In 2005, she joined Leo Burnett office in Belgrade as Art Director where she successfully created numerous holistic advertising campaigns, innovative packaging designs, web platforms and other forms of communication for both local and multinational clients. In 2011, she joined Saatchi & Saatchi Belgrade. Over the 8 years in industry, she led creative teams through the process of crafting many brands and award winning work. Her proudest achievement is “Battle for the babies”, the most awarded campaign in Serbia in 2012.

The most important awards are:

  • Cannes Lions International Festival of Creativity / Bronze/ Media
  • Cresta International Advertising Awards, New York / Gold / Integrated
  • Eurobest The European Festival of Creativity / Silver / Public Relations
  • EACA Care Awards by European Parliament / Gran Prix / Integrated
  • Cannes Lions International Festival of Creativity / Finalist / Creative


  • Cannes Lions International Festival of Creativity / Finalist / Public Relations
  • Golden Drum, Portorož / Silver / Integrated
  • Golden Drum, Portorož / Silver / Public Relations
  • Moscow International Advertising Festival Red Apple / Bronze / Social


  • Golden Hammer, Latvia / Silver / Integrated
  • Golden Hammer, Latvia / Silver / Non corporate PR
  • WEBIT Bulgaria / First prize / Charity and Voluntary Sector
  • Cristal festival, Switzerland / Sapphire / Media
  • Ad European Events, Italy / Society&Social Award

It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.