SAATCHI & SAATCHI (RS)

Related Projects: Belgrade Design Week Festival 2014

Ivana Zeković and Žarko Veljković presented their work for Saatchi & Saatchi, a full service, integrated communications network, with 130 offices in 70 countries, with our headquarters in London.

Žarko Veljković is the guardian of brands who thinks differently. His forte is developing creative strategies and he has an extensive knowledge of brand positioning. He deals with expansion of digital platforms and his innovative solutions go beyond clients’ briefs. Web design and digital communications are domains which he is specialized in. He also directs commercials and short films and there is nothing he is not capable of achieving regarding TV production. Žarko Veljković unmistakably detects new trends in advertising as well as in communications, technology and world in general.

He participated in various international workshops. Besides, he has worked on the many important and successful pitch projects and was involved in production of advertised campaigns for clients such as Telenor, Agrokor, Kraft Foods, Nectar, Fructal, Philip Morris, Banca Intesa, Komercijalna banka, Efes pivara, Jaffa, Delta Generali, Gazprom, Fond B92…

He has won numerous local awards in all major categories. Also, he received several international awards: Cannes Lions, Epica, Eurobest, Cresta, Cristal, AD Stars, New York Festivals, EACA Care Award, Golden Drum, Adforum, Golden Hammer, PIAF, Webit…

After graduating from the Academy of the Applied Arts, University of Belgrade, Ivana Zeković decided to move abroad. She earned her MA in Graphic Design and Communication in Netherlands, which led her to the magnificent world of advertising. In 2005, she joined Leo Burnett office in Belgrade as Art Director where she successfully created numerous holistic advertising campaigns, innovative packaging designs, web platforms and other forms of communication for both local and multinational clients. In 2011, she joined Saatchi & Saatchi Belgrade. She led creative teams through the process of crafting many brands and award winning work. Her proudest achievement is “Battle for the babies”, the most awarded campaign in Serbia in 2012.

The most important awards are:

Cannes Lions International Festival of Creativity / Bronze/ Media
Cresta International Advertising Awards, New York / Gold / Integrated
Eurobest The European Festival of Creativity / Silver / Public Relations
EACA Care Awards by European Parliament / Gran Prix / Integrated
Cannes Lions International Festival of Creativity / Finalist / Creative
Effectiveness

Cannes Lions International Festival of Creativity / Finalist / Public Relations
Golden Drum, Portoroz / Silver / Integrated
Golden Drum, Portoroz / Silver / Public Relations
Moscow International Advertising Festival Red Apple / Bronze / Social
Advertising

Golden Hammer, Latvia / Silver / Integrated
Golden Hammer, Latvia / Silver / Non corporate PR
WEBIT Bulgaria / First prize / Charity and Voluntary Sector
Cristal festival, Switzerland / Sapphire / Media
Ad European Events, Italy / Society&Social Award

www.saatchi.rs

Belgrade Design Week is fantastic! It is a conference with a great international reputation.   I have heard so many friends, professionals and peers who said it was one of the best conferences in the world, and something you must do! So, I had no doubts in saying yes when Jovan asked me to do it 6 months ago. Belgrade Design Week is different, it’s a bit crazy, and the special passion and the energy is what makes it really good!

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