ROSS LOVEGROVE (UK)

Related Projects: Belgrade Design Week Festival 2006

Belgrade truly touched and moved me. It is difficult to describe feelings that overow me. Your desire to bring people together, your dedication and commitment to an idea, the need to look the people in the eye, the inner beauty I have encountered here, all is so sincere and real. There are not many such places on the planet. Please, invite me again!

Ross Lovegrove is a designer and visionary who’s work is considered to be at the very apex of stimulating a profound change in the physicality of our three dimensional world.

Inspired by the logic and beauty of nature his design possess a trinity between technology, materials science and intelligent organic form, creating what many industrial leaders see as the new aesthetic expression for the 21st Century. There is always embedded a deeply human and resourceful approach in his designs, which project an optimism, and innovative vitality in everything he touches from cameras to cars to trains, aviation and architecture.

Born 1958 in Cardiff, Wales. Graduated from Manchester Polytechnic with 1st Class BA Hons Industrial design in 1980. Master of Design of Royal College of Art, London in 1983.

In the early 80’s worked as a designer for Frog Design in West Germany on projects such as Walkmans for Sony, Computers for Apple Computers, later moved to Paris as consultant to Knoll International;. Being author of the highly successful Alessandri Office System.

Invited to join the Atelier de Nimes along with Jean Nouvel and Phillipe Stark, consulting to amongst others Cacharel, Louis Vuitton, Hermes and Dupont.

Returning to London in 1986 he has completed projects for amongst others Airbus Industries, Kartell, Ceccotti, Cappellini, Idee, Moroso, Luceplan, Driade, Peugeot, Apple Computers, Issey Miyake, Vitra, Motorola, Biomega, LvMH, Yamagiwa Corporation, Tag Heuer, Hackman, Alias, Herman Miller, Artemide, Japan Airlines and Tokyo Ito Architects in Japan.

Winner of numerous international awards his work has been extensively published and exhibited internationally including the Museum of Modern Art in New York, the Guggenheim Museum NY, Axis Centre Japan, Pompidou Centre, Paris and the Design Museum, London, when in 1993 he curated the first permanent collection. His work is held in permanent collections of various design museums around the world including Museum of Modern Art in New York (MOMA), Design Museum in London and Vitra Design Museum Weil Am Rhein, Basel, CH

It changed me, I encountered new ideas that I will live for the rest of my life. The event marked a moment in history when many people in woke up to a bigger and more inclusive world. We were all rewarded for our efforts, style and glamour graced an experience that was food for our souls. I returned to Belgrade many times to feel the pulse of its rugged heart. Cheers.

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