POKE LONDON (UK)

Related Projects: Belgrade Design Week Festival 2009

Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.

Poke is a creative company. A creative company that focuses on inventing and making interactive things.

Most of the work you’ll see if you look in POKE’s portfolio is web based. Mainly because, as they say, the Internet is the biggest and most interesting space we can play in right now. And the web is the bit that gives us the most opportunity to do genuinely creative things.

But POKE is not just interested in doing creative things for the sake of it. POKE is motivated by inventing creative ways to use all of this good stuff to do things better. Better for businesses and better for people who use the things we make.

Some of the clients POKE worked for are: Topshop, BBC Top Speed, J.Lindeberg, Alexander McQueen, Jamie Oliver, Rimmel…

June 2nd 1010, I approach Belgrade from the sky, over green fields, rain-clouds, grey cityscape and cold air. My first impression is - ugh! I am greeted by my hostesses and the rest of the crew and immediately flowers start blooming in my mind. Life is everywhere, and after a few days I leave with an energy boost and a great lift in spirits. I am sad to go but I am sure to return. Belgrade is alive!"

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