PETER BONEN / MUUTO (DK)

Related Projects: Belgrade Design Week Festival 2009

It was a true pleasure to participate in Belgrade Design Week. BDW has great speakers and lots of creative energy and I was amazed by the commitment from the organization and their ability to create an international event of such caliber. Even with a small team, BDW sets a standard that other cities in the world can learn from. Actually, many design events would probably feel embarrassed if they visited Belgrade Design Week and compared themselves.

Together with the best younger Nordic designers the visionary design company Muuto wants to regain the position of the golden era and once again make Scandinavia a leading region of design.

Muuto, the two year old and already internationally successful Nordic design company, strives to add fresh perspectives to Scandinavian design and thereby put the region back in the lead on the international design scene. That is why they chose the name Muuto – inspired by the Finnish word ”Muutos”, meaning change or fresh perspective.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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