OWEN HUGHES & CHRIS MOODY / WOLFF OLINS (UK)

Related Projects: Belgrade Design Week Festival 2013

Bags of energy, overwhelming hospitality, an inspiring mix of people, a refreshing lack of pretence – and of course lots of meat. Belgrade feels like a city where anything can happen, and Jovan and the BDW team have put it right on the creative map.

We pit creativity against the big challenges in radically different and radically better ways. Our global teams of designers, strategists, technologists, programme managers and educators deliver deep, meaningful change across and beyond our clients’ organisations.

We partner long-term and work at pace to create better brands and better businesses.

June 2nd 1010, I approach Belgrade from the sky, over green fields, rain-clouds, grey cityscape and cold air. My first impression is - ugh! I am greeted by my hostesses and the rest of the crew and immediately flowers start blooming in my mind. Life is everywhere, and after a few days I leave with an energy boost and a great lift in spirits. I am sad to go but I am sure to return. Belgrade is alive!"

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